Director of Brand & Content Strategy

Iterable · Austin, TX, USA · 1 months ago

We’re looking for a Director, Brand & Content Strategy to define and lead Iterable’s brand strategy across narrative, creative, and content
Reporting to the CMO, this leadership role will blend strategic thinking with strong creative judgment
You’ll own how Iterable is positioned in the market and how that positioning comes to life across every touchpoint—from flagship campaigns and thought leadership to our website, events, and always-on content
Brand strategy and positioning: Lead the brand strategy across the business, ensuring we have a clear and differentiated position in the market. You’ll define the brand vision and identity, and bring consistency and clarity across audiences, programs, and channels
Creative direction and execution: Own the creative vision, setting standards for visual identity, messaging and storytelling, partnering with internal teams and external agencies to bring it to life
Content & Thought Leadership: Drive Iterable’s content strategy, including flagship research, executive thought leadership, SEO content, and data-driven storytelling that amplifies our point of view with senior leaders (VP–C-suite)
Measurement & Impact: Define how brand impact is measured, including awareness, consideration, engagement, and influence on pipeline and revenue
Team Leadership: Build and manage a high-performing team across brand strategy, creative, and content, fostering a culture of creativity, collaboration, and accountability

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