Requirements
- The ideal candidate blends strong business acumen with hands‑on execution, thrives in fast‑paced environments, and has experience influencing senior stakeholders across functions
- 6–10+ years of performance marketing experience
- Proven experience leading multi‑channel marketing programs
- Strong strategic thinking and business acumen
- Demonstrated ability to translate data into insights and action
- Experience partnering closely with Sales and/or Product teams
- Exceptional project management and prioritization skills
- Excellent written and verbal communication skills
- Exceptional influence skills across business and marketing leaders
- Experience working in medium‑size or high‑growth companies and/or digital marketing agencies
- (Desirable) Experience using and/or developing and executing go‑to‑market strategies for AI‑enabled products
- (Desirable) Experience in similar categories of Talent Management/ Learning space
- (Desirable) Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus)
What the job involves
- We are seeking a strategic, data‑driven, and creative Senior Marketing Manager - Guild Academy to lead high‑impact marketing initiatives that drive brand awareness, customer acquisition, engagement, and revenue growth for Guild’s Academy product; B2B marketing to a Senior HR or L&D Enterprise buyer
- This role will own key marketing programs end‑to‑end — from strategy and planning through execution and performance optimization — and partner cross‑functionally to deliver measurable business outcomes
Strategy & Planning
- Translate product business requirements into marketing goals - with an emphasis on pipeline creation - in partnership with Marketing Operations, Product Marketing and channel teams (events, digital, social, etc.)
- Drive optimization recommendations and build performance mindset across the collective teams
Campaign & Program Leadership
- Serve as ‘marketing quarterback’ with functional disciplines (thought leadership, content, events, etc.) to execute and optimize campaign and programs
- Partner with Operations team to prioritize metrics and drive performance outcomes
- Contribute to messaging strategy (with PMM) and ensure brand consistency across touchpoints
- Drive monthly and quarterly reviews to senior leadership team
Stakeholder & Team Leadership
- Build strong trusted partnerships with the key product leadership: PMM, Solution Consultants, Product and Sales
- Influence and align cross‑functional partners
- Champion best practices in marketing operations, experimentation, and execution
Success in the First 6 Months Looks Like
- You've developed a deep understanding of the Academy product, its buyers, and the competitive landscape and have translated that into a clear, prioritized marketing plan
- A campaign cadence is up and running, with cross‑functional partners (PMM, Events, Digital, Content) aligned on priorities and executing against shared goals
- You've established strong working relationships with key stakeholders across Product, Sales, and Solution Consulting and are viewed as a trusted, strategic marketing partner
- Early pipeline and engagement metrics are trending in the right direction, with a performance framework in place to track, report, and optimize on an ongoing basis
- This role sits at the center of that growth. As the Senior Marketing Manager for Academy, you'll have true marketing ownership of a product that’s gaining momentum, with direct visibility into revenue impact and a clear line between your work and business outcomes. If you’re looking for a role where you can build, influence teams, and see the results of your work, this is it