* Remote is ok for this role *
The Role
We are looking for a Head of Performance Creative to own our paid creative strategy end to end: ideation, briefing, production, testing, and iteration. You will build the system that turns consumer insight into winning ads and keep that system getting faster and smarter over time.
What You Will Do
Performance Creative Strategy
Own the creative strategy across all paid channels — Meta, TikTok, YouTube, programmatic, and wherever the next high-ROI channel emerges. You know how to structure a test, read the signal, and scale what is working. You do not wait for data to tell you what to test next; you already have a hypothesis.
Brief Writing & Insight Mining
You write briefs that give editors and creators a clear target. You mine insight from reviews, support tickets, social comments, competitor ads, and anywhere real people talk about real problems. You know how to turn a one-star review into a winning hook.
Creative Testing & Iteration
Build and run a structured testing framework across hooks, formats, offers, and angles. Own the loop between performance data and creative output. Know when to kill something and when to double down. Keep the machine learning.
Video-First Production
Oversee the creative studio for performance content including VSLs, short-form social ads, UGC-style content, testimonials, and hybrid formats. Know how to direct a shoot and how to direct an edit. Understand the difference between a video that looks good and a video that converts.
Landing Page & Funnel Creative
Own the creative expression from ad to landing page. Write copy, design concepts, and test messaging across the full funnel.
Team & Freelancer Management
Build and manage a team of editors, writers, and creators. Develop strong freelancer and UGC creator relationships. Set a high bar, give clear direction, and get great work out of people without slowing everything down.
AI & Creative Infrastructure
Use AI to move faster and test more — not to replace creative judgment. You have already built workflows using AI tools for script generation, concept iteration, and asset production. You know where AI helps and where it gets in the way.
Who You Are
- 7+ years in performance creative, growth marketing, or paid social with a track record of building winning creative at scale.
- Hands‑on experience in ad accounts—or closely enough with media buyers to understand what the data is saying and what to do about it.
- Think in hooks and obsess over thumbstop rate, hold rate, CTR, and CVR, balancing creative conviction with data-driven iteration.
- Managed or led a creative function and can show what that team produced and what it drove.
- Portfolio or reel that demonstrates both volume and results.
- Supplement or health/wellness experience is a strong differentiator.
- Experience scaling a DTC brand from early-stage through growth using paid creative is highly desirable.
Benefits
- Competitive compensation with an exceptionally generous equity package.
- Competitive health, dental, and vision plans with full premium coverage for all three.
- HSA, FSA and pre‑tax commuter benefits for parking and transit.
- Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more.
- 401(k) to help you plan for the future.
- Flexible PTO because we respect the need for work/life harmony.
- Unlimited Thesis nootropics.
- Strong emphasis on promoting from within and personal development.
- Dog-friendly office located in the heart of Flatiron, steps from Union Square and Madison Square Park.
- Hybrid work model.