Overview
The Senior Associate, Investment Marketplace (Digital Investment) is key to the development of all campaigns from brief to RFP to post‑campaign analysis. The Senior Associate maintains quality control of media campaigns in market and continually evaluates and improves performance against client goals. The Senior Associate is critical to building and maintaining industry publisher relationships. We are looking for a highly motivated individual who wants to make an impact and execute ideas across the digital media ecosystem (Display, Mobile, Social Media, Digital Video, Content Sponsorships, etc.).
Responsibilities
Key Responsibilities
- Daily maintenance of assigned accounts (billing issues, budget revisions in Prisma, flowchart updating, post‑buy analyses, etc.)
- Research, strategize, plan, and present plans with full execution
- Plan, buy, and negotiate media (inclusive of desktop, mobile, social, and other emerging digital platforms)
- Steward campaign pacing and optimization activity
- Media authorizations / reconciliation review
- Help guide Associate(s) on campaign execution processes
- Liaise with creative / ad ops (TAAG) / analytics teams to manage deliverables
- Develop thoughtful insights for post‑campaign reports
- Develop and foster strong relationships with vendors and clients
- Stay apprised of industry standards, new media programs / trends, and competitive landscape
Qualifications
- 1+ years of experience as an Assistant/Associate or Media Planner or Buyer with a focus on digital
- Solid working knowledge of integrating media research into the planning process (MRI, Nielsen, ComScore, eMarketer)
- Well‑versed in Microsoft Office suite (Excel, Word, PowerPoint, etc.)
- Deep working knowledge of third‑party ad servers/reporting functions (Doubleclick, Innovid)
- Proficient in the use of Prisma (media management tool)
- Proficient understanding of third‑party ad measurement and traffic tools (e.g., Integral Ad Science)
- Strong communication and negotiation skills
Benefits and Compensation
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Range: $50,065 - $63,200, annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
EEO Statement
All your information will be kept confidential according to EEO guidelines.
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