Project Mgr Paid Search

What you will be doing:
As a Project Manager, Paid Search, you will execute and optimize paid search campaigns across platforms including Google Ads and Microsoft Advertising. You will partner cross-functionally with Marketing, Merchandising, Analytics, and Pricing to align campaigns with business priorities and deliver measurable performance improvements.

Key Responsibilities include:

Manage and optimize paid search campaigns including campaign structure, bid strategy, and budget pacing

Monitor and improve performance across KPIs such as CTR, CPC, CPA, conversion rate, and ROAS

Conduct keyword research and competitive analysis to identify opportunities

Execute QA processes to ensure campaign accuracy and compliance

Develop reporting and provide performance insights and recommendations

Support testing initiatives across ad copy, targeting, and bidding strategies

Partner with cross-functional teams to align campaigns with promotions and product priorities

What You Bring to the Table:

Proactive, self-starter mindset

Strong organizational and time management skills

Analytical thinking and attention to detail

Clear written and verbal communication skills

Ability to collaborate cross-functionally

Continuous improvement and growth mindset

Basic Qualifications:

Bachelor’s degree in Marketing, Business, Analytics, or related work experience

2+ years of experience in an analytics-heavy role (marketing, analytics, finance, or economics)

Experience managing paid search campaigns on Google Ads and/or Microsoft Advertising

Experience optimizing campaigns against KPIs such as CTR, CPC, CPA, and ROAS

Experience with keyword research, bid management, and campaign structuring

Proficiency in Microsoft Excel including pivot tables and VLOOKUP

Preferred Qualifications:

Experience using tools such as Google Ads, Google Merchant Center, Adobe Analytics, Tableau, or Power BI

Google Ads and/or Microsoft Advertising Certification

Experience with product feed management and shopping campaigns

Familiarity with bid automation tools or scripts

Experience in retail, eCommerce, or high-volume environments

Experience collaborating in a matrixed organization

We Offer:

Inclusive culture with associate-led Business Resource Groups

Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)

Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.

Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

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