MARKETING DIRECTOR (Campus Dining) - Babson College - Babson Park, MA

Marketing Director At Chartwells Higher Education, we don't just serve meals; we create experiences that fuel student success, build community, and elevate campus life. We're looking for a dynamic, hands-on Marketing Director to lead innovative strategies that bring Babson College's Dining programs to life. If you're a bold storyteller, a digital-savvy marketer, and someone who thrives on creating meaningful engagement for Gen Z audiences, this is your opportunity to shape the future of campus dining at one of the nation's most entrepreneurial colleges. As the Marketing Director, you'll be the creative engine behind our dining brand on campus, developing and driving initiatives that increase awareness, engagement, and revenue. Your work will directly impact how students experience dining at Babson College.

Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates.
Key Responsibilities:
Lead the annual marketing plan and budget to meet sales goals across meal plans, retail dining, residential dining, catering, concessions, and summer programs.
Execute promotions and campaigns that resonate with students and the campus community.
Manage all client and campus communicationsdaily, weekly, and monthly.
Partner and integrate student and alumni businesses into the overall marketing strategy.
Own the digital strategy for dining, including social media, digital engagement, and online brand presence.
Implement and measure consumer feedback programs to ensure continuous improvement.
Maintain exceptional merchandising standards across all dining locations.
Present marketing strategies, results, and campaigns to campus partners and student groups.
Collaborate with departments across campus to support events and introduce new initiatives.
Manage and support Student Success interns and marketing coordinators.
Support associate training, recognition, and engagement initiatives.
Deliver ROI reporting and track key performance indicators.
Partner with clients and collaborators through quarterly vision planning meetings.
Support satellite locations, regional marketing projects, and special initiatives as neededincluding occasional evenings, late nights, and weekends.
Preferred Qualifications:
Bachelor's degree in Marketing, Hospitality, Culinary, Hotel Managementor equivalent experience.
3+ years of proven, hands-on marketing experience.
Strong B2C marketing expertise; B2B experience is a plus.
Ability to collaborate effectively with operations, culinary, retail, merchandising, and client relations teams.
Excellent organizational, time management, and communication skills.
Confidence presenting to large groups and diverse audiences.
Proficiency in Microsoft Office Suite (PowerPoint, Word, Excel).
Experience developing impactful social media content and digital strategies.
Graphic design skills (Adobe Creative Suite) are a plus.
Chartwells Higher Education is a member of Compass Group USA
Compass Group is an equal opportunity employer. At Compass, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.
Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation. While this is intended to be an accurate reflection of the position posted, the Company reserves the right to modify or change the essential functions of the job based on business necessity.
Applications are accepted on an ongoing basis.
Chartwells Higher Ed maintains a drug-free workplace.
Associates at Chartwells Higher Ed are offered many fantastic benefits.
Medical
Dental
Vision
Life Insurance/ AD
Disability Insurance
Retirement Plan
Paid Time Off
Holiday Time Off (varies by site/state)
Associate Shopping Program
Health and Wellness Programs
Discount Marketplace
Identity Theft Protection
Pet Insurance
Commuter Benefits
Employee Assistance Program
Flexible Spending Accounts (FSAs)
Paid Parental Leave
Personal Leave
Associates may also be eligible for paid and/or unpaid time off benefits in accordance with applicable federal, state, and local laws. For positions in Washington State, Maryland, or to be performed Remotely, click here or copy/paste the link below for paid time off benefits information. xsgimln
positions may require Florida Level 2 background screening. Details: ID: 1516939