Assistant Director of Marketing and Promotions
High Point University
Location: High Point, North Carolina
Type: Full-time
Categories: Operations – Marketing/Promotions
Sector: Collegiate Sports
Required Education: 4 Year Degree
High Point University is currently seeking a full-time Assistant Director of Marketing. The candidate selected for this position will help generate revenue, interest and awareness for 17 athletic programs at HPU. They will be responsible for investing Marketing Department resources to maximize attendance, developing and implementing season ticket and group ticket sales campaigns, and managing all aspects of game day promotions and maximizing fan experience. They will also create and implement sponsorship opportunities and support Panther Club initiatives. The selected candidate will supervise Marketing Department interns and student workers.
Education
- Bachelor’s degree in Sports Management, Business or related field, or equivalent experience required; master’s degree preferred.
Experience and Training
- Minimum 1‑year experience in NCAA Division I Athletic Department preferred.
- Minimum 1‑year sales, marketing, or development experience required.
- Demonstrated understanding of college athletics and revenue production required.
Knowledge, Skills, Ability
- Strong interpersonal skills and ability to work with others.
- Ability to develop and maintain relationships with potential sponsors and donors.
- Strong customer service skills and commitment to fan experience.
- Ability to design marketing materials; proficient in use of Microsoft Office products and Adobe Creative Suite.
- Ability to think creatively and act independently.
- Strong oral and written communication skills.
- Ability to manage a flexible schedule, including travel and attendance at all home and select road athletic events.
Essential Functions
- Cultivate sponsorship opportunities by identifying sponsors for solicitation and cultivating existing relationships.
- Implement advertising campaigns for specific sports including ticket sales.
- Promote athletic events utilizing campus e-mails, campus TVs, flyers, social media, campus and student organizations.
- Work with community groups, guest acts, and large groups to entertain and enhance game‑day atmosphere.
- Coordinate athletic special events including Panther Club annual functions.
- Design Marketing Department materials for sport programs.
- Oversee all marketing game‑day operations.
- Write and oversee game scripts including the timeline for band, dance and cheer.
- Direct on‑court promotions and coordinate crowd giveaways with sponsors.
- Orchestrate video board graphics and audio.
- Schedule and organize live National Anthem performances, halftime acts, and special presentations.
- Create and maintain a safe, fun, and enjoyable atmosphere in reflection of the university’s image and consistent with Big South Conference and NCAA rules and regulations.
For more information regarding this position, please contact Dan Hauser, Vice President and Director of Athletics, at
About High Point University
We strive to recruit the most talented employees we possibly can to ensure growth, progress, and success for the University. We are an equal‑opportunity employer and do not discriminate against a person because of his or her race, color, religion, sex, national origin, disability, protected veteran status, age, pregnancy, citizenship, or any other protected classification established by law. Our policy of equal employment applies to all aspects of the employment process, including but not limited to hiring, advancement and promotion, compensation and benefits administration, training and development, and all other terms and conditions of employment.
#J-18808-Ljbffr