Senior Go-to-Market Marketing Manager, Americas (IAM)

Senior Go-to-Market Marketing Manager (GTM)

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billions of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.
Hybrid- Austin, TX
Thales is hiring an experienced Senior Go-to-Market Marketing Manager (GTM) supporting our Identity and Access Management (IAM) product covering the United States region to ensure proximity to sales and pipeline impact.
This GTM role operates as a commercial marketing partner to sales, shaping priorities, focusing on key accounts, and ensuring marketing is fully aligned to business objectives. Our GTM role requires strong ownership, requiring end-to-end accountability, cross-functional collaboration, and the ability to translate strategy into outcomes.
Key Areas of Responsibility
GTM strategy & execution
Define and drive go-to-market plans aligned to Americas business priorities (incl. BFSI)

Translate global campaigns into focused, account-driven programs

Pipeline ownership
Own marketing contribution to pipeline (creation, acceleration, conversion)

Ensure strong funnel performance and coverage across priority accounts

Sales partnership
Act as a day-to-day partner to sales leadership and account teams

Co-define target accounts, growth plays, and pipeline priorities

Bring clear recommendations on where to invest to drive revenue

Strategic program leadership
Lead and execute end to end high-impact initiatives (executive events, partner-led plays, industry activations)

Ensure every program is tied to pipeline outcomes, not just activity

Cross-functional orchestration
Connect product marketing, digital, BDRs, sales, customer teams, and partners

Drive alignment and ensure consistent execution across teams

Customer & partner growth
Support and regional land-and-expand strategy across AMS

Identify opportunities for upsell, cross-sell, and advocacy at account level

Performance & insights
Track pipeline performance and campaign ROI

Provide clear, actionable insights and adjustments

Team contribution & mentoring
Act as a senior voice within the team

Support and mentor developing team members

Help elevate overall team capabilities and ways of working

Minimum Requirement
Bachelor's degree in Business or Marketing or another related field of study or equivalent work experience

5- 8 years in B2B marketing, ideally cybersecurity / SaaS

Strong experience in go-to-market strategy and execution

Proven track record of driving pipeline and business impact

Experience working directly with sales leadership

Commercial mindset with focus on outcomes (not activity)

Ability to operate across a global, matrix organization

Understanding Field & Channel Market scope

Applicants must be legally authorized to work in the United States for any employer at the time of hire. This position is not eligible for visa sponsorship or for assuming sponsorship of an employment visa now or in the future.
The reference Total Target Compensation (TTC) market range for this position, inclusive of annual base salary and the variable compensation target, is between
Total Target Cash (TTC) 122,158.00 - 217,823.00 USD Annual
Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following:
Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance

Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period

Company paid holidays and Paid Time Off

Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program