Marketing Coordinator

Primary Purpose

Drive measurable guest engagement, community awareness, and restaurant traffic through excellent marketing execution, digital presence, and community partnerships aligned with the Operator’s vision and Chick-fil-A brand standards.

Core Areas of Ownership

Community engagement and relationship building

Event planning and execution

Social media and digital presence

Brand-aligned marketing initiatives

Seasonal product and promotional rollouts

Guest engagement and app awareness

Organization and maintenance of marketing storage areas and supplies

Marketing Coordinator Responsibilities

Build and maintain relationships with local schools, organizations, churches, businesses, and community groups

Coordinate community partnerships and outreach opportunities

Create and maintain a marketing and events calendar

Plan, coordinate, and execute in-store and offsite marketing activations

Maintain a consistent and professional social media presence aligned with Chick-fil-A brand standards

Create engaging content that promotes products, events, community involvement, and team culture

Partner with Executive Leadership Team to support seasonal product launches and promotional campaigns

Follow Chick-fil-A Brand Guardrails and marketing standards

Maintain organization and cleanliness of marketing storage units and storage areas

Monitor marketing inventory levels and communicate replenishment needs proactively

Monthly Responsibilities

Create and maintain monthly marketing and event calendar

Coordinate and execute scheduled marketing activations and community events

Maintain consistent social media activity and guest engagement

Conduct community outreach and relationship follow-up

Meet with leadership team to review upcoming promotions and marketing priorities

Review marketing performance and event effectiveness

Submit post-event recaps within 48 hours of event completion

Audit and organize storage units and marketing inventory

Identify opportunities for marketing improvement and guest engagement growth

Key Performance Indicators (KPIs)
Community Engagement

Number of community partnerships established

Number of events executed monthly

Event turnout and participation

Digital Presence

Posting consistency

Engagement and reach on social platforms

Growth in guest interaction and awareness

Business Impact

Promotional sales impact

Transaction growth tied to activations

Chick-fil-A App awareness and usage growth

Catering or community lead generation

Execution & Organization

Timely completion of marketing calendar

Timely completion of event preparation

Quality and consistency of follow-through

Completion of post-event recaps and reporting

Organization and cleanliness of storage units and marketing inventory

Standards of Execution

Communicate professionally and clearly

Follow through consistently on commitments

Plan proactively and stay organized

Execute independently with minimal supervision

Maintain strong attention to detail

Represent the restaurant and brand positively at all times

Demonstrate creativity while operating within brand standards

Marketing Coordinator Qualifications
Preferred Qualifications

Prior experience in marketing, event coordination, guest engagement, social media management, or community involvement preferred

High school diploma or equivalent required

College coursework, certifications, or continued education in marketing, communications, business, leadership, or related fields preferred but not required

Communication & Public Speaking

Comfortable communicating professionally with guests, schools, businesses, organizations, and community partners

Ability to confidently speak and present in public and group settings

Ability to communicate clearly and professionally both verbally and in writing

Ability to represent the restaurant and brand positively in public-facing situations

Organization & Project Management

Strong organizational and time management skills

Ability to manage multiple projects, deadlines, and events simultaneously

Ability to plan proactively and execute with attention to detail

Ability to maintain organization of marketing materials, storage areas, and event supplies

Technology & Administrative Skills

Basic to intermediate proficiency in Microsoft Word, Excel, PowerPoint, Google Workspace platforms, and social media tools

Ability to create presentations, documents, calendars, spreadsheets, and marketing materials

Ability to track budgets, event expenses, and marketing performance metrics accurately

Financial & Budget Accountability

Ability to operate within approved marketing budgets

Ability to track and report event and promotional expenses responsibly

Demonstrates good stewardship of restaurant resources and supplies

Professional Standards

Demonstrates professionalism, maturity, and good judgment

Accepts feedback and coaching well

Demonstrates creativity while operating within Chick-fil-A brand standards

Ability to work independently while maintaining strong communication with leadership

This Role Does Not Primarily Own

Restaurant operations

Human Resources responsibilities

Scheduling

General leadership responsibilities outside of marketing initiatives

Overall Goal of the Role
Create consistent, measurable marketing execution that strengthens community presence, increases guest engagement, supports restaurant growth, and aligns with the Operator’s vision for Chick-fil-A Boca Chica.

Working at a Chick-fil-A restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.

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