Specialist, CRM Marketing

Build and deploy batch email and SMS campaigns, ensuring accurate setup, segmentation, creative integration, and QA across devices and platforms. Evaluate high-volume or recurring batch sends to identify candidates for automation, developing logic and data requirements to transition these into scalable lifecycle journeys. Design and manage multi-step customer experiences in Salesforce Marketing Cloud using Journey Builder, Automation Studio, and dynamic content strategies. Leverage AM - Pscript, personalization logic, and real-time CRM data to tailor content based on behavior, preferences, and lifecycle stage. Collaborate with data and analytics teams to define audience segmentation, configure and manage data extensions, and build SQL queries for precise targeting. Work with marketing and web teams to establish key event tracking or data collection signals that power automated triggers and journey enrollment. Contribute to campaign automation efforts that reduce manual work, improve ta...Marketing, Specialist, Customer Experience, Salesforce, Retail, Business Services, Automation, QA