Media & Analytics Marketing Lead, Wholesale North America

Job Title Wholesale Marketing Planning & Strategy

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Lead marketing planning and investment frameworks that balance commercial priorities, customer opportunity, and brand-building objectives.
Translate seasonal strategies and account plans into customer-led channel approaches that reinforce luxury positioning and drive profitable growth.
Develop account-specific customer strategies informed by audience insights, lifecycle stage, and channel behavior.
Partner with Sales and Marketing teams to define customer-centric goals, KPIs, and growth strategies by wholesale account.
Media Strategy & Retail Media Partner Elevation
Oversee media strategy, planning, and buying in support of wholesale marketing plans and brand objectives.
Manage relationships with retail media networks, ensuring programs elevate brand presence and execution quality within partner environments.
Own end-to-end digital marketing investment management, including budget allocation, pacing, forecasting, and optimization.
Integrate audience and lifecycle insights into media planning to support qualified acquisition, re-engagement, and repeat purchasing.
Performance Measurement & Brand-Informed Insights
Own performance measurement frameworks that capture commercial impact, customer outcomes, and brand health, including incrementality and segment performance.
Lead advanced analytics to evaluate incremental sales impact of wholesale marketing programs by campaign and audience.
Monitor brand health, market share, and competitive trends within wholesale environments to inform investment strategy and partner planning.
Translate insights into clear recommendations that strengthen joint business planning and continuous improvement.
Customer Reporting & Segmentation
Lead hands-on customer reporting and segmentation to surface actionable insights across acquisition, retention, and reactivation.
Establish and evolve customer-centric KPIs to measure wholesale performance by account and lifecycle stage.
Integrate CRM, transactional, and media data to deliver a holistic view of the customer journey across wholesale and owned channels.
Deliver regular customer and performance readouts to internal stakeholders and wholesale partners.
Marketing Operations & Brand Integrity
Partner with internal teams, CRM agencies, and wholesale accounts to standardize data feeds, reporting, and measurement frameworks.
Leverage customer and transactional data to assess ecosystem performance across store, digital, and partner environments. xsgimln
Align workflows across Marketing, Creative, Digital, Sales, Merchandising, and Real Estate to ensure execution meets brand standards and customer expectations.