Sr Director, Advertising Sales - Commerce

Job Summary
Universal Ads, a part of Comcast, enables brands of any size to seamlessly make and buy commercials across premium video, reaching qualified audiences at scale. We combine premium, brand‑safe video content from influential media companies with the familiarity of social ad buying to create a one‑stop shop for high‑quality video ads. Universal Ads is building a new way for growth marketers to access premium video and CTV inventory at scale. This early‑stage, high‑impact senior seller role focuses on expanding our Ecommerce and DTC customer segment, including digitally native brands, omnichannel retailers, subscription commerce companies, marketplace sellers, and other performance‑driven commerce advertisers.

Responsibilities

Partner closely with leadership to grow the Ecommerce and DTC customer segment.

Identify the highest‑potential accounts, prioritize where we can win, and help build a clear go‑to‑market strategy for the segment.

Activate priority client targets, develop a qualified pipeline, and turn early market momentum into durable revenue growth.

Help define how Universal Ads should sell into Ecommerce and DTC advertisers, including our positioning, pitch narrative, measurement approach, industry presence, and account prioritization.

Work closely with CSM, product, measurement, partnerships, marketing, and leadership to ensure our roadmap supports the needs of Ecommerce and DTC customers.

Bring meaningful experience and relationships with Ecommerce, DTC, retail, marketplace, subscription commerce, and performance marketing clients.

Understand the complexity in how commerce advertisers evaluate success and the role of TV in driving measurable business outcomes.

Speak credibly with sophisticated growth marketers and quickly identify what Universal Ads needs to prove in order to earn budget.

Educate customers on how CTV and premium video can complement existing performance channels, including paid social, search, retail media, affiliate, programmatic, and other customer acquisition channels.

Represent Universal Ads with customers and at industry events with credibility, confidence, and a strong understanding of the commerce advertising ecosystem.

Bring an entrepreneurial mindset and be energized by the opportunity to help shape a business, not just inherit an existing playbook.

Help build the foundation for future hiring, sales process, customer education, and segment expansion.

Qualifications

Education:

Bachelor’s Degree (preferred), but extensive related professional experience may also be considered.

Relevant Work Experience:

10+ years in sales or related roles within Ecommerce, DTC, retail, marketplace, subscription commerce, or performance marketing.

Skills:

Customer acquisition, advertising, e‑commerce, strong understanding of CTV landscape, and ability to translate market feedback into product insights.

EEO Statement
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Applicants with arrest or conviction records will be considered in accordance with applicable law. Apply within 30 days of the posting date.

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