District Communications Director

Job Title: District Communications Director

Wage/Hour Status:

Exempt

Reports to:

Superintendent

Dept./School:

Administrative Office

Date Revised:

06/08/2026
Primary Purpose:

The District Communications Director is a versatile communications professional responsible for storytelling, media relations, and content creation across multiple platforms. This fast-paced role requires strong writing, content development, adaptability, and sound judgment to create engaging content that highlights District priorities, achievements, and stakeholder engagement.

Qualifications:

Education/Certification:

Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or related field. Experience in education a plus.

Special Knowledge/Skills :

SKILL AND/OR REQUIRED LICENSING/CERTIFICATION

Strong writing and editing skills across formats (press, digital, social)
Demonstrated experience in creating content for social media platforms, including YouTube
Demonstrated experience in photography and basic video production/editing
Demonstrated experience in graphic design tools (e.g., Adobe Creative Suite, Canva, or similar)
Ability to translate complex information into clear, engaging content
Strong organizational and project management skills
Ability to work in fast-paced environments with shifting priorities
Familiarity with media relations and news cycles
Bilingual (English/Spanish) preferred
Experience with ParentSquare preferred

Equipment
Digital communications and content creation tools, including laptops, smartphones, and related accessories for real-time content capture and publishing
Photography and video equipment, cameras
Editing and production tools for photo, video, and graphics
Social media management and publishing platforms across multiple channels

Experience:

Minimum of 3 years of experience in communications, media, digital content, or a related field.

Major Responsibilities and Duties:
Create and produce content across platforms: social media, web, and video, including writing, photography, short-form video, and digital design.
Ideate, plan, and execute engaging content that highlights student achievement, staff impact, and District initiatives across digital platforms.
Collaborate with cross-functional teams and departments to align messaging and ensure cohesive communication across media, digital, and family channels.
Support development and execution of communications campaigns.
Assist in managing and maintaining content calendars across platforms to ensure consistent, high-quality output.
Monitor media coverage and social media trends to inform content development and identify opportunities to amplify District messaging.
Support the District's press office and media relations efforts, including drafting press releases, media statements, briefing materials, and key messages aligned to District priorities.
Coordinate with internal teams to capture real-time content at campuses, events, and key moments, ensuring consistent and timely storytelling.
Provide project coordination support, ensuring communications deliverables are completed on time and aligned to priorities.
Perform other job-related duties as assigned.

Supervisory Responsibilities:

Work Leadership. Regularly provides project management or team leadership to a group of two or more employees but does not have formal supervisory responsibility. Leading and directing is restricted to monitoring work and providing guidance on escalated issues. Most of work time is spent performing many of the same duties they are leading.
Mental Demands/Physical Demands/Environmental Factors:

Tools/Equipment Used:

Standard office equipment including personal computer and peripherals

Posture:

Prolonged sitting; occasional bending/stooping, pushing/pulling, and twisting

Motion:

Repetitive hand motions, frequent keyboarding and use of mouse; occasional reaching

Lifting:

Occasional light lifting and carrying (less than 15 pounds)

Environment:

Frequent districtwide travel; occasional statewide travel

Mental Demands:

Work with frequent interruptions