Paid Media Manager

Members Achieve More

isn't just a tagline for us, it's part of everything we do! We're looking for passionate individuals to join our team to help us maintain that focus every day. Want to work somewhere that's remained strong for 90 years, that encourages you to learn, grow, and pursue yourdreams? If yes, then read on...

The Paid Media Manager is responsible for developing and executing paid media strategies that support enterprise growth objectives across lending, deposits, and membership. This role ensures media investments contribute to measurable business outcomes while supporting the full member journey from awareness through conversion.

The ideal candidate brings strong expertise in digital media channels, a data-driven mindset, and the ability to translate business and marketing priorities into effective media strategies. This role partners closely with internal stakeholders and agency partners to guide planning, execution, and optimization, ensuring media efforts are aligned to business goals and continuously improving in impact and efficiency.

Schedule: Monday - Friday, two days per week onsite or as needed.

In this position, you will

Media Strategy & Planning

Develop paid media strategies that align with enterprise growth objectives and marketing priorities

Translate product and campaign goals into clear, actionable media plans

Ensure media strategies align with audience needs, timing, and the full member journey

Channel Management & Optimization

Lead execution and optimization across paid channels including search, social, display, video, and programmatic

Continuously evaluate and refine channel mix to improve engagement, consideration, and conversion outcomes

Apply a test-and-learn approach to optimize targeting, creative, and channel strategy

Agency Leadership & Partnership

Serve as the day-to-day lead for paid media agency partners, providing direction on priorities, goals, and success criteria

Partner closely with agency to develop and execute media strategies

Review and guide recommendations to ensure alignment with business objectives

Encourage proactive ideas, testing, and continuous improvement

Measurement & Insights

Leverage data and insights to evaluate media effectiveness and inform decision-making

Identify opportunities to improve efficiency, engagement, and conversion outcomes

Translate performance insights into actionable recommendations that inform strategy and investment decisions

Cross-Functional Collaboration

Collaborate with Marketing, Retail, Digital Experience, Product, Analytics, and Growth teams to ensure alignment across media, creative, and broader marketing efforts

Provide media insights that help shape marketing strategy and campaign execution

Partner with business, marketing, and finance teams to align media efforts to agreed-upon growth goals

Budget & Investment Management

Manage media budgets to ensure alignment with business priorities and growth objectives

Monitor pacing and performance to identify opportunities for optimization and reallocation

Support planning and forecasting processes with data-informed recommendations

Guide investment decisions and allocation across channels based on performance and business priorities

Other Duties As Assigned.

Qualifications:
Bachelors: Business Administration (Required), Bachelors: Communication (Required), Bachelors: Data Analytics (Required), Bachelors: Marketing (Required)

6-9+ years of experience managing paid media in a multi-channel, full-funnel environment | RequiredAbility to operate in a fast-paced, test-and-learn environment | RequiredDemonstrated ability to use data and insights to guide media decisions | RequiredExperience collaborating across marketing, creative, and analytics teams | Not RequiredExperience in financial services, banking, or credit union environments | Not RequiredExperience working in digital-first, acquisition-oriented marketing environments | RequiredExperience working with or guiding agency partners | RequiredExposure to CRM or first-party data strategies for targeting and segmentation | Not RequiredFamiliarity with marketing analytics platforms and attribution methodologies | Not RequiredStrong analytical, communication, and problem-solving skills | RequiredStrong understanding of paid media channels including search, social, and programmatic | Required