Director of Marketing

Director of Marketing & Growth

Alpert Jewish Family Service (JFS) - West Palm Beach, FL

About Alpert JFS

Alpert Jewish Family Service (JFS) is a leading human services organization serving Palm Beach County through programs in mental health,food security, older adult care, Holocaust survivor support, and family services.

JFS is entering a critical phase of growth, including a $50M endowment campaign, expanded fundraising initiatives, and increased demand for services across more than 26 programs.

To support this growth, JFS is building a more sophisticated, performance-driven marketing function.

The Role

The Director of Marketing & Growth is responsible for owning and driving all marketing strategy, execution, and performance across the organization.

This role serves as the central hub for all marketing activity, managing demand across multiple departments while ensuring that all campaigns are cohesive, efficient, and results-driven.

The Director will lead integrated marketing campaigns that support fundraising, donor engagement, brand visibility, and revenue generation, while also leveraging digital marketing, paid media, CRM systems, and SEO strategies to drive measurable growth.

This role also operates across both nonprofit and affiliated for-profit initiatives, requiring a balance of mission-driven storytelling and performance-based marketing.

The ideal candidate is a hands-on marketing leader who can think strategically, execute independently, and build systems that scale.

Core Responsibilities

1. Organizational Marketing Leadership
Serve as the central intake and prioritization lead for all marketing requests across 26 programs and departments
Manage competing demands from program directors, development, and leadership
Establish systems, workflows, and processes to streamline marketing production
Ensure consistency, quality, and alignment across all marketing outputs
Act as the owner and steward of the JFS brand
2. Fundraising & Development Marketing Lead marketing strategy and execution for:

annual appeals
fundraising events
donor campaigns
major gift cultivation and stewardship

Partner directly with the Chief Development Officer to support high-net-worth donor engagement
Develop compelling materials that directly support revenue generation and campaign performance
3. Growth Marketing & Revenue Generation Develop and execute strategies that drive:

lead generation
donor acquisition
event participation
conversion performance

Leverage the organization's platform to support brand growth and revenue generation for affiliated for-profit initiatives
Own paid media strategy across channels (Google, Meta, display)
Build and optimize marketing funnels using CRM and marketing automation tools
Implement SEO and content strategies to increase visibility and inbound demand
4. Campaign Strategy & Execution Translate internal requests into integrated, multi-channel campaigns, including:

landing pages
email marketing
social media
paid media

Ensure all campaigns are designed with clear objectives, audience targeting, and conversion strategy
Execute key campaign components directly while leveraging external resources as needed
5. Vendor & Agency Management Lead and manage all external marketing partners, including PATHOS
Set strategic direction, oversee deliverables, and ensure accountability for performance
Identify opportunities to reduce inefficiencies and reliance on multiple vendors
Ensure all external work aligns with internal goals and timelines
6. Analytics, Performance & Optimization Own campaign tracking, reporting, and performance analysis
Deliver clear insights on:

ROI
engagement
conversion
revenue impact

Continuously optimize campaigns based on data and performance
Accountability

This role is accountable for measurable outcomes, including: campaign revenue
donor acquisition and engagement
event performance
lead generation and conversion rates
overall marketing efficiency and effectiveness
Why This Role Matters

This is a high-impact role at a pivotal moment for the organization.

The Director of Marketing & Growth will play a critical role in: strengthening the JFS brand
increasing fundraising outcomes
improving marketing efficiency
supporting long-term sustainability and growth
Compensation Competitive salary aligned with experience and scope
Expected range: $95,000 - $130,000
Benefits included
Requirements

Qualifications 7-10+ years of progressive marketing experience with demonstrated ownership of strategy and execution
Proven ability to drive measurable results through digital marketing and campaign optimization
Strong experience with: paid media (Google Ads, Meta, etc.)
CRM and email automation platforms
SEO and web optimization
analytics and performance tracking

Experience managing agencies and external vendors
Ability to manage high-volume internal stakeholders and competing priorities
Strong project management and decision-making skills
Experience in nonprofit, healthcare, or mission-driven organizations is a plus-but not required
Success Profile The ideal candidate: Thinks like a growth leader, not a task manager
Can independently translate business needs into marketing strategy
Is comfortable owning both strategy and execution
Can bring structure and clarity to a fast-paced, high-demand environment
Is driven by results, efficiency, and continuous improvement

Salary Description

95,000 - 130,000