Advertising Specialist

Job Description
The Advertising Specialist will work directly with the CEO to create and execute our client operations playbook to create a better experience for both customers and the business. From tracking problem patterns to resolving inefficiencies in our relationship management.

Responsibilities

Liaise with internal product stakeholders to manage execution and development needs

Manage external media/publisher relationships for print, banner, and co‑op advertising

Conduct ongoing competitive analysis/opportunity reviews to stay on top of best practices in advertising across the industry

Create a strategic global advertising plan to showcase products to key market segments

Align advertising plans with product roadmap and monthly revenue goals

Work with internal teams to understand product target audiences and incorporate this into the decision making process to choose the appropriate ad channels, placements, and budget

Provide weekly reporting to the marketing team including insights garnered from data analysis and campaign performance metrics

Qualifications

College degree in marketing, economics or business

Must be polished, cheerful and confident for client meetings and networking events

Capable of prospecting and pitching clients in person, via phone or email

Ability to submit clean proposals and RFPs

Use and maintain a customer CRM database

Prospecting via e‑mail, telephone and in person at industry events

Occasional travel to trade conferences to meet clients

Hard working, punctual team player

Additional Information

401(k)

401(k) Matching

Dental Insurance

Disability Insurance

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