Associate Director, Sports Marketing

Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best‑in‑class capabilities that enable our full‑service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe.

We are looking for an experienced Associate Director to serve as the D2D client‑facing sports marketing lead providing both internal and external strategic leadership. He/she works fluidly across the IAT as well as liaising directly with leagues and publishers to plan, present and execute the client’s sports marketing strategy. The Associate Director will be tasked with overseeing a team of direct reports, managing client requests and delivering on the client’s business goals with new opportunities, critical thinking and problem solving. Passion for sports is a must; experience working within sports marketing and/or media landscape, with an emphasis on multimedia strategy, KPI performance and partnership planning.

Education & Standards

Undergraduate degree required (preferably Marketing, Business, Sports Management or Communications)

7+ years of relevant experience in sports, preferably working in an integrated strategy role and/or sponsorship marketing position with direct client‑facing access

Expertise in partnership (rights holder) marketing

Extensive league, network and rights holder marketplace contacts network

Extremely strong communicator and presenter, both written and verbal – in person and on conference calls

Creative thinker who has the ability to develop unique ideas, solutions, and programs

Highly organized, with the ability to manage and prioritize many simultaneous deliverables

Experience working on sports sponsorships and 360 activations is a plus

Experience across mainstream media channels (national TV, local, digital, social, etc)

Critical Skills

Strong ability to effectively communicate ideas in both a written and verbal setting

Expert in industry knowledge and understanding of sports marketing and media vernacular and trends

Ability to work well under pressure and deliver assignments under deadline

Strong management skills and the ability to be a team leader

High level of proficiency in Word, Excel, PowerPoint and online research

Solution oriented mindset with strong problem‑solving skills

Efficient, organized and ability to handle multiple tasks

Self‑sufficient, enthusiastic and proactively pursues assignments

Duties & Essential Functions

Support direct reports in developing overarching strategy across multiple media channels

Co‑lead broader sports strategy development for client education

Design materials (PPT presentations, POVs, etc) that convey strategy supported with appropriate research

Interpret relevant research from third‑party data, industry trades and additional sources

Primarily manage day‑to‑day communications with client POCs and across internal teams

Develop broad understanding of clients’ business needs, KPIs, goals and objectives

Work seamlessly across internal and external groups

Collaborate daily with planning and investment teams to develop holistic client strategy

Promote use of data and other insight tools to build strategic recommendations

e.g., target analysis, competitive, marketplace intelligence

Collaborate with external agency partners on IAT deliverables including annual business planning, brand/master brand communications strategy, tactical media recommendations, etc.

Responsible for budget tracking across a portfolio, with funding sourced from various LOBs

Maintain detailed knowledge of all working budgets and address internal and client‑based budget allocation questions and reporting

Maintain up‑to‑date knowledge of the evolving digital landscape – both sports‑specific properties and social channels/content strategies

Use base knowledge of the sports marketplace to identify new opportunities, areas of white‑space and vacant ownership positions and bring them to life with internal planning and investment teams

Oversee direct reports by managing workload, delegating responsibilities, checking work for accuracy and serving as their lead POC for mentorship and growth development

Recognize and solve tactical problems; participate in developing strategic solutions

Familiar with traditional sports media assets, strategy, trends and terminology; supportive in business development and growing Optimum Sports

Contribute to company initiatives: business pitches and internal projects

Optimum Sports is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

Compensation Range
$70,000 – $125,000 USD

Benefits include: Health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in‑office days will be discussed during the interview process, with flexibility to align with team needs. Note that the number of required in‑office days may be adjusted over time, potentially increasing the number of required in‑office days based on business needs.

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