Head of Marketing, ASEAN, ASEAN Marketing, AWS

Head of Marketing, ASEAN, ASEAN Marketing, AWS
Job ID: 10458438 | Amazon Web Services Singapore Private Limited

Key Job Responsibilities

Create compelling, results-driven marketing plans, complete with market assessments that deliver identified objectives to the business

Oversee implementation of the marketing strategy for ASEAN, including account‑based marketing campaigns, events, digital marketing, and PR

Lead overall implementation of marketing programs including lead generation activities, e‑marketing campaigns, product & solutions sales support, reference programs, customer & developer marketing programs, etc.

Organize, assist, and implement marketing events, including the AWS Summits, exhibitions, seminars, tradeshows and product launches

Day‑to‑day management and development of the marketing team

Work closely with the company’s sales team; enabling them to meet their commercial objectives by providing appropriate tools, materials and presentations

Develop and execute customer‑driven, locally oriented marketing strategies and programs that will increase customer demand, sales, and positively impact Amazon Web Services brand equity

A Day in the Life
Head of Marketing role for ASEAN will be responsible for building and executing marketing plans that deliver customer acquisition and retention programs necessary to power Amazon Web Services continued growth in the region.

The role’s core responsibility will be to use a combination of strong planning and hand‑on execution skills to successfully plan, develop, execute and measure demand generation programs to deliver marketing contribution to the sales pipeline.

This is a true ‘player / coach’ role, requiring a leader who can operate seamlessly between strategy and execution.

Basic Qualifications

12+ years of professional non‑internship marketing experience

5+ years of team management experience

Experience using data and metrics to drive improvements

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Experience driving direction and alignment with cross‑functional teams

Preferred Qualifications

Experience working cross‑functionally with partner teams to drive adoption and usage of brand assets and messaging

Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives

Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social

Experience leading across multiple locales

Experience working with AI and Agentic tools to improve the efficiency and effectiveness of the marketing function

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

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