Marketing Manager

Summary
This position is assigned to one or more installations and supports all FFR Programs including Sheltering, Community Services (Morale, Welfare & Recreation, Fleet & Family Service Center, and Child & Youth Program) and Food Services. NDW serves a patron base of active duty military, Department of Defense civilian employees, military and civilian retirees, family members, and reservists.

Responsibilities
Plans, Executes, Evaluates, and Manages Marketing Program
Develops professional marketing and promotional plans for regional Community Programs on‑going and one‑time programs and/or events. Uses established real‑world marketing practices to initiate and complete plans. Plans may be written individually or in cooperation with other marketing or program staff. Presents marketing and/or promotion plans to groups or individuals, including Program Managers and Navy Senior Leadership. Develops and "sells" creative promotional options for programs, determines target markets, and establishes and meets deadlines. Maintains regular meetings and continuous liaison with managers and key personnel to gather information on programs, services, and/or events for authorized patrons. Helps define marketing needs, develops recommendations, and plans addressing topics such as increasing sales or patronage, awareness, and customer service satisfaction. Monitors tracking methods for marketing calls, requests, and recommendations/outcomes.

Conducts marketing analysis, data gathering and tabulation using a variety of survey tools (e.g., Google Analytics, MIS/POS information, customer suggestions/comment cards, paper surveys, phone interviews, focus groups, town meetings). Conducts special project research as directed. Prepares material at the department level to determine customer needs and desires, interprets findings, summarizes, makes recommendations, and presents to a variety of audiences. Utilizes marketing tools to publicize and encourage patronage of programs and facilities through strategic advertising campaigns (email, websites, presentations, speeches, publications, official message traffic, banners, printed materials, and other promotional means). Maintains current and timely distribution of printed or electronic information and ensures deployment of points of presence.

Acts as point of contact for proofs requiring manager approval and serves as liaison between program manager and assigned Visual Information Specialist. Conducts installation-level (and at times regional) public relations activities.

Administrative Duties
Handles administrative duties including researching and ordering approved equipment, supplies, and promotional materials; provides input for annual budget; tracks credit card purchases (if applicable); ensures policies and procedures are followed; tracks supply inventories and maintains security of office supplies and equipment. Writes and proofreads correspondence, memos, and email. Responds promptly to email and phone messages. Maintains files and records as required, including photo libraries and media archives. In coordination with the regional marketing director, may develop and disseminate regional marketing plans and campaigns and may work periodically at various regional sites. Maintains and updates annual installation-level Quality of Life Programs event/program calendar and strategic plan. May assist the Commercial Sponsorship Coordinator in gathering event information, writing solicitation materials or event fact sheets, and after-action summaries. May lead particular marketing projects of a regional nature that may include website management, marketing training, regional newsletters, etc.

Provides Customer Service
May develop or direct setup of exhibits and/or displays for a variety of events or programs. Coordinates photo enlargements, display materials, etc., staffing displays on direction of regional marketing director. Collaborates with appropriate personnel to arrange video production services. Disseminates MWR, FFSC, or CYP provided videos and/or CDs to widest audience and at appropriate events. Performs other duties as assigned.

Requirements

Must have salary sent to a financial institution of your choice by Direct Deposit or Electronic Funds Transfer.

Must successfully pass the E‑Verify employment verification check. Any discrepancies must be resolved as a condition of employment.

A valid State driver's license is required to operate motor vehicles.

May be required to work periodically at various regional sites in addition to assigned location.

Starting May 7, 2025, non‑affiliated individuals requesting access will need a REAL ID‑compliant driver's license or another acceptable form of identification to access Indian Head Navy Base.

Qualifications
A minimum of three years of experience in the marketing field or related area OR a bachelor's degree in marketing, communications, public relations, or a related field and one year of experience in marketing (or related field) is preferred.

Knowledge of all phases of marketing and communications, including principles, methods, practices, trends, and techniques.

Ability to gather and effectively organize information. Proven ability to analyze business needs and develop marketing plans and recommendations in a fast‑paced environment.

Problem‑solving skills with tact and resourcefulness; can carry out various projects independently and handle problems and divergences within policy and accepted practices.

Effective oral and written communication. Ability to market and promote programs and motivate patrons.

Computer proficiency in various software including Microsoft Office (Word, Excel) and Internet Explorer.

Solid organizational skills, detail oriented, and able to handle multiple projects within deadlines.

Additional Information
Spouses of active duty military members of the Armed Forces may receive preference in hiring under this announcement if they are among the best qualified, referred, and within reach of selection. Spouse Preference does not apply to NF04 and NF05 positions. Please clearly identify in your application that you are requesting spouse preference and submit a copy of current PCS orders along with the Military Spousal Preference Request form. Failure to submit current PCS orders with the application will prevent spousal preference from being granted.

Some positions have special requirements. In these cases selection is tentative pending satisfactory completion of these requirements. Applicants may be required to provide proof of education, etc. All selections are contingent upon a satisfactory employment reference check.

SELECTIVE SERVICE REQUIREMENT: If you are a male born after December31,1959 and at least 18years of age, employment law (5U.S.C.§3328) requires that you register with the Selective Service System. Failure to register may prevent you from being considered for employment. Please register at https://www.sss.gov/default.htm.

PUBLIC TRUST: Public Trust is a type of background investigation, but it is not a security clearance . Depending on the job, you must complete either the Standard Form85 (SF85) or 85P (SF85P) questionnaire.

Benefits: A career with the U.S. government provides employees with a comprehensive benefits package. Eligibility for benefits depends on the type of position you hold and whether your position is full‑time, part‑time, or intermittent. Contact the hiring agency for more information on the specific benefits offered.

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