VP Marketing

$200,000 - $225,000 a year

Vice President of Marketing

The Role
The VP of Marketing is the senior-most marketing leader within the organization, responsible for owning and scaling the entire marketing function across:

Brand & Creative

Performance & Growth Marketing

Lifecycle Marketing (Email, SMS & Retention)

Social, Content & Community

Creator & Partnership Marketing

PR & Communications

This is a player-coach role requiring both strategic leadership and hands‑on execution. The VP of Marketing will partner directly with the CEO and executive leadership team to drive brand equity, customer acquisition, retention, and profitable growth across all channels.

Key Responsibilities
Brand & Creative

Own and evolve the brand across all consumer touchpoints

Lead creative strategy across paid, organic, and lifecycle channels

Build and manage an integrated marketing calendar

Maintain a high standard of creative excellence and brand consistency

Performance & Growth Marketing

Own DTC growth across Meta, Google, TikTok, YouTube, Amazon Ads, and emerging channels

Manage full-funnel performance metrics including MER, CAC, LTV, ROAS, and attribution

Foster a culture of testing, optimization, and continuous improvement

Own marketing budgets and contribute to broader business planning and forecasting

Lifecycle & Retention

Build and scale email, SMS, loyalty, and retention programs

Improve repeat purchase rate, retention, and customer lifetime value

Develop segmentation, personalization, and customer journey strategies

Social, Content & Community

Lead organic social strategy across key platforms

Scale creator, athlete, ambassador, and partnership programs into meaningful growth channels

Strengthen community engagement and brand affinity

Own PR strategy, brand storytelling, and cultural relevance initiatives

Ecommerce & Growth

Partner closely with Ecommerce leadership on CRO initiatives, PDP optimization, and customer experience improvements

Lead go‑to‑market strategy for product launches and major campaigns

Support international expansion efforts across key global markets

Leadership

Build, lead, and develop a high‑performing marketing organization

Manage agencies, consultants, and external partners

Collaborate cross‑functionally with Product, Finance, Operations, Supply Chain, and Ecommerce teams

What You Bring

12+ years of marketing experience, including 3+ years in a senior leadership capacity (VP level preferred)

Experience scaling high-growth DTC or omnichannel consumer brands

Deep expertise in performance marketing, customer acquisition, retention, and ecommerce growth

Strong understanding of key business and marketing metrics including MER, CAC, LTV, ROAS, and attribution

Proven ability to lead both brand marketing and performance marketing functions

Experience building, developing, and scaling high‑performing teams

Experience growing creator, ambassador, influencer, and partnership programs into measurable business drivers

International expansion experience across markets such as the UK, EU, Canada, and Australia preferred

Familiarity with Shopify, Klaviyo, GA4, Triple Whale, Northbeam, and related ecommerce technology platforms

Experience operating successfully within founder‑led and rapidly growing organizations

#J-18808-Ljbffr