Digital Marketing Account Manager - Multi-Location clients

Digital Marketing Account Manager - Multi-Location clients
At LocaliQ (part of Gannett | USA TODAY Network), we help businesses grow through a powerful combination of digital marketing solutions, data, and local insights.

Our mission is simple: help businesses connect with the right customers and drive real results.

We move fast, work collaboratively, and take pride in building meaningful relationships-with our clients and each other.

About the Role
We're looking for a Digital Marketing Account Manager to support and grow key accounts within our National Sales channel-specifically across Health & Wellness verticals. This role is focused on multi-location clients specifically in the franchise space.

In this role, you'll focus on retaining and expanding existing partnerships, while also helping bring new opportunities through the sales funnel. You'll act as a trusted advisor to clients, partnering closely with internal teams to develop and deliver impactful, data-driven marketing campaigns.

This is a highly collaborative, fast-paced role where you'll manage the full campaign lifecycle-from strategy and planning to execution and optimization.

What Success Looks Like

Client Growth & Retention

- Build strong, long-term partnerships with national brands and stakeholders across complex organizations

Performance-Driven Results

- Balance client goals with business KPIs, ensuring campaigns deliver measurable impact

Revenue Growth

- Identify and act on upsell and cross-sell opportunities to drive account expansion

Cross-Functional Collaboration

- Serve as a central point of contact, partnering seamlessly with internal teams to deliver a best-in-class client experience

What You'll Do

Partner with Brand Managers and internal teams to

develop strategic, customized advertising solutions

Build and evolve

media plans

based on client objectives, performance data, and market insights

Manage end-to-end campaign execution , including contracts, onboarding, billing, reporting, and optimization

Lead coordination for

custom programs, sponsorships, and creative builds , acting as the bridge between clients and internal teams

Work closely with Client Strategy and Client Services to

drive client retention and revenue growth

Maintain proactive client communication, ensuring

exceptional service and responsiveness

Identify opportunities to

expand existing partnerships

and support new business initiatives

What You Bring

Experience working on

complex, multi-channel advertising solutions

across national and/or franchise multi-location accounts

Strong understanding of

digital media, performance marketing, and campaign strategy

Ability to translate data into

actionable insights and client recommendations

Excellent relationship-building and communication skills

High level of organization and ability to manage

multiple campaigns and deadlines simultaneously

A collaborative, solutions-oriented mindset in a fast-paced environment

Qualifications

Bachelor's degree or equivalent experience

3+ years of experience in

digital advertising.

Hands-on experience with

performance-driven digital advertising , including paid search (PPC) and Google Performance Max (PMAX) campaigns

Experience working with

sales teams and client-facing account management

Proficiency with tools such as

Microsoft Office and CRM/order management systems

(Salesforce or similar a plus)

Why LocaliQ

Work with a

national network of brands and clients

Be part of a

collaborative, innovative, and supportive team

Access

flexible work options

and a culture that values balance

Competitive benefits including

PTO, holidays, medical, dental, and 401(k)

The annualized base salary for this role will range between $60,000 and $65,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

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