Social Media Manager

ABM Go Network's Brand team helps ensure we're delivering on this mission through all of our marketing and communication efforts, helping set the brand tone and bring the brand story to life through constant marketing innovation across advertising, digital engagement and social storytelling. We're looking for a Social Media Manager who can partner with a diverse team of highly skilled marketing and functional experts to help bring us beyond toward our insatiable brand ambitions

Job Description

Reaching out to and managing paid social partners for campaign goal execution

Coordinating internally with different projects to arrange deliverables among vendors

Working with Data, Content, Marketing, and Legal in optimizing daily paid post performance to ensure reasonable KPI and the compliance of high-level content strategy and brand guideline

Overseeing holistic social strategy of owned, paid, and earned socials to ensure a complete brand presence and consistency in brand personality across social channels

Organizing brainstorming sessions between social team and cross-functional teams to develop detailed plan of social amplification strategy and creative ideas

Communicating with other countries in localizing US initiated campaigns, managing project execution, asset development, and promotional plan

Managing marketing intelligence tools for influencer/social account resources assessment

Taking requests from teams and projects and manage social listening tools for sentiment and social engagement monitoring

Continuing to develop internal data tracking tool, user persona analysis, content source dashboard, etc. with product and data teams to improve the proficiency of social projects

Analyzing daily performance data to figure out tactics in optimizing post-performance combining qualitative and quantitative

Supporting teams in data insights and campaign element setup using internal tools

Supporting in global initiatives such as Brand Insider Projects to promote other products

Qualifications

At least 5-7 years of overall experience with expertise in managing a team of 3-4 preferred

Detail oriented and has strong analytical skills

Understand the social communities with hands on experience in managing social medias

Familiar with ABM Go Networkscommunity and shows a deep understanding of the content ecosystem

Strong influencer marketing background in both driving brand goals and conversion goals

Great communication skills and will be able to handle multiple projects at the same time

Strong project management skills and comfortable in communicating across timezones

Proficiency in using tools like Appsflyer, SproutSocial, Talkwalker, Tableau, Hootsuite, Tubular, etc.

Understand basic coding of SQL and Datawarehouse

Deep understanding in mobile internet and the competitive landscape of ABM Go/ByteDance

Additional Information
All your information will be kept confidential according to EEO guidelines.

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