Marketing & Content Specialist

Marketing & Content Specialist
Summary
This is a full-time position, working up to 40 hours per week on-site. This position reports to the Marketing & Analytics Director.

Essential Functions and Responsibilities

Social Media Management (40%)

Manage social media accounts for MidState Skin Institute and MidState Aesthetics

Plan and schedule content calendars

Create graphics, photos, videos, and reels

Attend provider clinics and aesthetic treatments to capture content as needed

Marketing Support (25%)

Assist with email marketing campaigns and newsletters

Assist with print and digital advertising campaigns

Create marketing materials and collateral

Support website updates and blog content

Work with vendors and community partners as needed

Content Creation (20%)

Photography and videography

Editing short-form video content

Organizing and maintaining marketing assetsCollect before-and-after content

Coordinate provider and staff features

Events and Community Outreach (10%)

Assist with open houses and aesthetic events

Support community sponsorships and outreach opportunities

Help coordinate event logistics and promotional materials

Administrative Support (5%)

Help maintain marketing calendars

Organize project timelines

Assist with miscellaneous marketing projects as assigned

Qualifications
Required:

At least 3 years of experience in marketing, communications, social media management/content creation

Strong passion for social media, marketing, and brand development

Highly motivated, creative, and self-directed

Well-organized and detail-oriented with the ability to manage multiple projects at once and meet deadlines

Excellent written and verbal communication skills

Comfortable capturing content behind and in front of the camera; photography/videography experience

Proficiency in Canva, Photoshop, Adobe Creative Suite, or similar design software; as well as META/Later scheduling experience

Preferred:

Extensive knowledge of marketing principles and strategies

Bachelor’s degree in Marketing, Advertising, Communications, or a related field

Portfolio of social media content, design work, and/or event experience

Health care, med spa, cosmetics experience a plus

Physical Demands
Prolonged periods of sitting at a desk and working on a computer; walking, standing, bending, and/or squatting to capture video and digital images; typing, speaking, listening.

Work Environment
This position will primarily be based at our Admin office, with travel to other offices as needed for projects. Our offices are typically fast-paced with many patients throughout the day. On rare occasions, this position may be exposed to bloodborne pathogens. Work will take place in a professional setting with a designated workstation and computer provided. Both group and independent work are expected.

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