Paid Marketing Manager

About this position
RADICL is the leading provider of Cybersecurity-as-a-Service (CSaaS), delivering AI-powered virtual SOC platforms that enable small and medium‑sized businesses in regulated industries to manage compliance and security operations efficiently.

Our turnkey offering combines compliance management with expert‑driven 24/7 security operations, supporting standards such as CMMC and NIST CSF while providing threat monitoring, hunting, incident response, vulnerability management, and security awareness training.

About the role
As a Paid Marketing Manager, you will be an early member working closely with our founding team to shape the growth of RADICL. You will lead paid media strategy, optimize campaigns, and drive measurable pipeline results in a fast‑paced, high‑impact environment.

About You
You thrive in dynamic settings, bring a positive attitude, and excel at delivering results. You are self‑directed, a strong communicator, and comfortable working with customers and cross‑functional partners. You seek meaningful impact and enjoy building something great.

Paid Media Management

Own strategy, execution, and daily management of paid campaigns across Google Search, Bing Search, Meta, and LinkedIn

Manage and optimize a monthly ad budget with full accountability for spend efficiency and ROI

Conduct ongoing keyword research, audience targeting, bid management, and negative keyword maintenance

Stay current on platform changes, beta features, and emerging opportunities across all channels

Conversion & Landing Page Optimization

Build and test landing pages for paid campaigns with ownership over copy, structure, and CTA strategy

Design and run A/B tests on ad creative, headlines, landing page variants, and form experiences

Identify and close conversion gaps between click and form fill, including CTAs, friction reduction, and page‑level improvements

Maintain CRM‑to‑ads integration in HubSpot with RevOps to optimize the full pipeline

Reporting & Analysis

Build and maintain dashboards tracking spend, CPL, cost‑per‑MQL, and pipeline contribution

Deliver clear weekly and monthly performance reports to the Director of Content and leadership

Translate data into actionable recommendations—not just what happened but what to do about it

Your skillset/experience should include:

3–5 years of hands‑on paid media experience, either in‑house B2B SaaS or agency managing B2B accounts

Proven track record managing meaningful budgets with accountability for pipeline metrics beyond clicks

Deep expertise in Google Ads (Search) and solid working knowledge of Bing, Meta, LinkedIn Ads, and other paid channels

Experience building or significantly improving landing pages

Comfortable with CRM and ad platform integration; HubSpot experience is a strong plus

Analytical, data‑driven, and a strong communicator who can explain results to non‑marketers

Self‑directed, comfortable with ambiguity, and creative problem‑solver

Bonus: experience in cybersecurity, SaaS, or defense‑adjacent B2B verticals

About the Workplace
We prioritize culture, collaboration, and individual freedom. Our hybrid model involves office presence on Monday, Wednesday, and Thursday with work‑from‑home on Tuesdays and Fridays. Remote roles may require occasional travel to Boulder.

Our Boulder, CO office offers easy parking and comprehensive benefits—including health, dental, vision, 401K, and a responsible PTO plan.

Salary Information
Pay range: $100,000 – $110,000 USD per year (Boulder, CO)

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