Marketing Analytics Director

Marketing Analytics Director This role is located at our Corporate Office in Arden Hills, MN. We offer a hybrid work environment that consists of 3 days in the office (T/W/Th) and 2 days remote/virtual (M/F). This role does not offer full remote/virtual.
The Director, Marketing Analytics leads how marketing performance is measured and interpreted, making sure it guides decisions and actions across brands and business units. This role is accountable for building systems, standards, and processes that ensure marketing investment decisions are grounded in performance insights, credible measurement and tied to business growth. The Director, Marketing Analytics helps build and create a culture of measurement to drive decision making. This role ensures measurement marketing technology serves marketing strategy—by shaping how tools are applied, prioritized, and integrated into everyday marketing work.
Key Responsibilities Measurement Vision, Strategy & Governance
Business Integration & Executive Partnership
People & Leadership Development
Advanced Measurement Portfolio (MMM, Causal, Incrementality)
MarTech, Measurement Innovation, & Future Readiness
Systems, Scale & Operating Model
What Success Looks Like:
Marketing leaders make faster, more confident investment decisions.
Measurement is viewed as a strategic asset, not a reporting function.
Fewer, better questions drive learning and action.
Advanced analytics are trusted and understood.
Measurement capability scales without dependency on a single role.
Required Experience & Capabilities
15+ years in marketing measurement, analytics leadership, or performance strategy.
Demonstrated experience influencing executive decision-making.
Strong understanding of brand and performance measurement trade-offs.
Experience operating in complex, matrixed, multi-brand environments.
Ability to lead through context, alignment, and prioritization rather than direct control.
The salary range for this role is $163,520 - $245,280. In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges.