Digital Marketing Strategist

Posting Number
S15289P

Working Title
Digital Marketing Strategist

Department
COE-Communications Office

Classification Title
Digital Marketing Pro II

FLSA
Exempt

Minimum Qualifications

Bachelor’s degree in a related field or equivalent and 2 years of professional experience

Position Summary
The digital marketing strategist is a member of the marketing and communications team and reports to the senior director of marketing and communications within the Dean’s Office. This individual partners with units and departments within the College for identifying methods to integrate social and paid media into their marketing and communication plans. They are responsible for producing engaging free and paid social media strategies on Facebook, Instagram, and LinkedIn. In addition, this person oversees departmental accounts and benchmarks, maintains a clear voice representing the Mary Frances Early College of Education, and plays a key role in content production.

Knowledge, Skills, Abilities And/or Competencies

Undergraduate degree in marketing, advertising, public relations, or related field

Three years or more of demonstrable expertise in managing social media, with a focus on Facebook, Instagram, and LinkedIn

Working knowledge of Meta Business Suite, including creating ads through Meta Ads Manager

Strong attention to detail, self-starter, takes initiative, and can work independently as well as in a team environment

Ability to compile, report, and analyze social media analytics

Ability to manage time wisely, working with little supervision

Ability to provide innovative and creative solutions

Excellent written and verbal communication skills—including writing, editing, and presentation

Impeccable grammar and spelling

Working knowledge of AP Style

LinkedIn job posting knowledge preferred

Working knowledge of graphic design software

Commitment to outstanding customer service

Ability to multitask

Strong work ethic and high expectations for quality

Excellent interpersonal skills

Outstanding organization and planning skills

Physical Demands

The employee will spend a significant amount of time sitting at a desk, working on a computer, and participating in meetings

The employee may need to lift and carry objects weighing up to 20 pounds

Duties & Responsibilities

Develop and produce engaging, original, relevant, and high-quality content across the College’s digital platforms, effectively implementing a social content strategy across Facebook, Instagram, and LinkedIn

Build and execute digital marketing campaigns, plan and schedule social media posts, monitor appropriate conversations, and engage with the College’s stakeholders in real time

Tag content, monitor engagement traffic, generate reports, analyze and review insights, analytics, and results, and make recommendations for future content and posts

Maintain a digital content calendar to strategically promote events, initiatives, and goals for the College

Suggest and implement new ideas to enhance brand awareness and encourage audience participation

Facilitate digital advertising efforts for the College’s departments and units, focusing primarily through Facebook, Instagram, and LinkedIn

Ensure College units understand how digital advertising can support recruitment efforts

Provide support for the College’s digital advertising efforts

Collaborate on creative content for free media channels

Review copy and creative before publication

Manage a social media student worker

Provide professional development and mentorship opportunities

Approve timesheets in OneSource

EEO Policy Statement
The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu).

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