Performance & Commerce Media Manager

Manager, Performance & Commerce Media The Manager, Performance & Commerce Media will support the planning, execution, and optimization of comprehensive digital commerce and performance media strategies across our Earned, Shared, Owned & Paid model, marketplace platforms, and brand activations. This position ensures tight integration between brand planning and commerce execution, serving as a digital commerce subject matter expert to maximize performance across digital environments. Working cross‑functionally with Brand, Media, Shopper Marketing, Sales, Insights & Analytics and agency partners, this role drives marketplace performance, reporting, and growth.
The position is based in Warren, NJ, and follows a hybrid model, requiring an in‑office presence of 3 days per week.
Key Responsibilities Serve as the commerce media subject matter expert across brand planning to ensure full integration of brand initiatives, media investment, and commerce execution.
Embed commerce media feeds into briefs, creative inputs, and program development in partnership with broader Integrated Marketing team, Brand teams and agencies.
Own performance, forecasting, reporting and growth initiatives for a set of retail partners.
Lead digital commerce reporting, in collaboration with Insights & Analytics team and agency partners, to generate actionable insights to guide brand, media and commercial decisions.
Analyze retailer performance to identify opportunities and inform strategic decision‑making.
Partner with Media, Brand, and Shopper Marketing teams on business goals, forecasts, budgets, KPIs and retailer priorities.
Monitor emerging platforms, tools, and capabilities to identify new avenues for growth and cross‑functional ways of working more efficiently.
Collaborate on Performance Marketing and digital commerce tests to deliver scalable learnings that drive business impact.
Share industry insights and recommendations with the CCE team to inform future programs and innovation.
Basic Qualifications Bachelor’s degree in Marketing, Business, Analytics, or related field
6+ years of experience in digital media, including expertise in digital commerce with specific Amazon experience
Proven success in developing and executing digital marketing campaigns
Deep understanding of digital advertising platforms and analytics tools; familiarity with Amazon Marketing Cloud
Strong leadership, communication, and analytical skills with the ability to collaborate effectively across departments and influencer stakeholders at all levels
Strategic thinker with a creative mindset and passion for staying ahead of industry trends and innovations
Ability to thrive in a fast‑paced environment and manage multiple projects in a highly matrixed organization
Salary $142,078 - $195,356 USD annually + bonus
Benefits Competitive pay and comprehensive benefits program
Generous 401(k) plan
Tuition reimbursement
Paid parental leave up to 6 months
Health care programs where the company pays the majority of your medical coverage for you and your family
Discretionary bonus based on achievement of key business performance and other incentive/recognition programs
Equal Opportunities Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

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