Marketing Lead (Content, Brand & Growth)

Marketing Lead Opportunity at Roger Healthcare
Roger Healthcare has built the leading AI-powered clinical documentation platform for home health. Thousands of clinicians use Roger every day to reduce documentation time by more than 80% and reclaim hours of patient-facing time. We are growing fast, backed by top-tier investors, and reshaping how care is delivered to older adults across the country.

We’re expanding our go-to-market team in San Francisco and looking for someone who wants ownership, creativity, and the chance to shape how Roger shows up to the market. This is not a support role it is a hands-on, full-stack Marketing position for someone who wants to build a category-defining brand in healthcare AI.

About the Role
We are hiring a Marketing Lead who is hungry, creative, and ready to move fast. You will own strategy and execution across brand, content, and demand generation, while putting the foundations and processes in place that scale with us. Working directly with our founders and GTM leaders, your work will reach executives at home health agencies, clinicians, and technologists shaping the future of home health.

If you get just as excited about building the engine as driving it, this role was made for you.

What You’ll Own
Brand & Content Creation

Design beautiful marketing materials: case studies, flyers, one-pagers, decks

Create product marketing content: demos, feature launches, videos

Produce blogs, SEO-driven content, and white papers

Build thought leadership content around AI, healthcare, and our team

Develop sales enablement materials for AEs & SDRs

Write compelling narratives grounded in user stories and outcomes

Growth & Demand Generation

Run consistent outbound and nurture email campaigns

Execute paid acquisition experiments

Manage all social channels

Lead webinar planning, execution, and content

Drive conference strategy: lead lists, dinners, attention-grabbing campaigns

Continuously improve website content and SEO performance

Experiment with new lead channels and user advocacy motions

Partner with Customer Success on customer delight programs (gifts, spotlights, social proof)

You Might Be a Great Fit If You Are

4+ years into your marketing career

Obsessed with crisp storytelling, design, and execution not theorizing

Able to take a fuzzy idea and turn it into a polished asset without handholding

Excited to speak with users, extract insights, and turn them into content

Energized by a fast-paced environment with high autonomy

Comfortable owning end-to-end deliverables and being accountable for outcomes

Why Join Us
Platinum health, dental, and vision insurance

Flexible PTO

Be at the forefront of LLM innovation in healthcare

Founded by AI Researchers from Cornell and Amazon Alexa

Make a tangible difference in the lives of clinicians and patients

Work on a mission that matters, backed by AI innovation and top-tier investors

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