Leading the performance marketing organization, the remote Director of B2B Marketing will be responsible for pipeline generation, demand generation, and revenue-focused campaign execution while overseeing a growing marketing team and driving measurable business outcomes.
Key responsibilities
Own performance marketing strategy across various channels to enhance pipeline creation and ROI
Oversee marketing automation, reporting, and campaign analytics to optimize funnel performance
Lead and develop the marketing team, ensuring high standards of execution and accountability
Required qualifications
8-12+ years of experience in B2B SaaS marketing, preferably in benefits, HR tech, or fintech
Proven experience in leading performance marketing and demand generation tied to revenue outcomes
Strong analytical mindset with experience in marketing KPIs and funnel performance
Experience managing marketing automation and performance marketing programs
Proven people leadership experience with the ability to build team effectiveness
Director of B2B Marketing
Virtual Vocations Inc · New York, NY, USA · Remote ·
- Job type:
- Full Time