Job Description
SCOPE OF POSITION: This position is responsible for overseeing website content, search engine optimization (SEO), search engine marketing (SEM), and other digital initiatives to drive engagement, traffic, and conversions.
ESSENTIAL FUNCTIONS
Website Content Strategy & Management
SEO & Organic Growth
SEM & Paid Digital Advertising
Analytics & Performance Optimization
QUALIFICATIONS
Bachelor's degree required, preferably in marketing, communications, public relations, journalism or related field.
Minimum of two years' experience in digital marketing and communications or related field preferred. Demonstrated website and marketing experience; experience with content management systems, WordPress, Google Analytics, and reputation management systems.
Excellent written and verbal communication skills and knowledge of public relations skills.
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Digital Marketing & SEO Strategist
Mary Bird Perkins Cancer Center · Baton Rouge, LA, USA ·
- Job type:
- Full Time