We will review only applications submitted to our hiring portal: https://portal.instalily.ai/jobs/senior-content-marketer
New York Office
About InstaLILY
InstaLILY builds AI teammates for the physical-goods economy — industrial distribution, healthcare, supply chain, manufacturing, and automotive. Our model is simple: one company brain, many teammates. We build company‑specific AI‑powered brains called InstaBrains. Built on small, specialized language models (SLMs), they codify the customer’s knowledge and decisions, like their parts, jobs, and pricing. On top of it, InstaWorkers act as AI teammates inside the tools customers already use, completing the sales, service, and operations work that drives the business.
Backed by Insight Partners ($25M Series A) and supported by the Google, NVIDIA, and Microsoft ecosystems, we are one of the fastest‑growing AI startups in the country. Our team has already driven over $200M in incremental revenue for customers to date. InstaLILY’s architecture has been featured in Google DeepMind’s case study showcase.
We’re driven by three core principles—Customers, Culture, and Code—what we call The Three C’s.
The Role
You’ll be our lead writer, producing the content that drives InstaLILY’s voice in the world. Our newsletters, long‑form thought leadership, case studies, and social posts all flow through you. You’ll work closely with our CEO Amit and other leaders who will give direct, detailed feedback. You’re proactive: proposing topics and angles, shaping what we should be writing about, not just executing on assignments. You lead with your own voice and judgment, using AI in service of your thinking rather than as a replacement for it. You’ll also have direct influence on what content InstaLILY produces and how.
Experimentation is core to the role. You form sharp hypotheses about what will move the needle — content angles, headlines, channel mix, distribution timing — and ship tests fast. You measure what worked, double down on the wins, and kill what didn’t. Writing is the craft; impact is the goal.
What You’ll Do
Lead writing: Write InstaLILY's most visible content — LinkedIn and X posts that amplify Amit's, Sumo's, and InstaLILY's POVs; long‑form thought leadership on AI agents, enterprise AI, and the future of the industries we serve (industrial distribution, construction, manufacturing, food & beverage, automotive, field services, and related sectors); newsletters that land with different audiences (PE investors and operators); case studies and customer stories (like our SRS Distribution piece); press releases; landing page copy; product marketing copy; and sales enablement materials.
CEO and leadership collaboration: Work directly with our CEO Amit and cross‑functional leaders to translate strategic POV into writing. Iterate fast and apply feedback with judgment.
Research: Research the AI landscape and the industries we serve. Translate complex technical and industry concepts for different audiences (operators, executives, investors).
Events content: Contribute content for our events program: hosted summits, fireside chats, mixers, Tech Week programming, Women in AI gatherings, and conference and expo presence.
Run experiments: Form clear hypotheses about what will drive traffic, engagement, or pipeline. Ship tests fast, watch the data, double down on what works, kill what doesn’t.
Own distribution: Drive reach through SEO, social amplification, syndication, and lifecycle email.
Big‑picture thinking: Think strategically about the writing — how each piece builds InstaLILY’s presence over time, what’s working across channels, what we should be saying more (or less) of.
What You’ll Need
4–6 years of writing experience: As a copywriter, content marketer, journalist, or technical writer.
Demonstrated writing track record: Across formats — long‑form, social, editorial. Show us what you’ve shipped.
Strong writing chops: Clean, direct, specific, no filler.
Current on the AI and tech landscape: You live where the discourse happens — Substack, X, serious tech journalism, AI research commentary, founder discourse online. You track what’s shipping across AI labs, startups, and the broader ecosystem.
AI‑native with judgment: Daily user of Claude, ChatGPT, Cursor, or similar tools, with personal workflows for research, drafting, and editing. You know when AI sharpens the work and when it produces slop. The voice in the final piece is yours, not the model’s.
Deeply curious: You ask good questions, pull on threads until you understand things fully, read and research widely beyond the immediate task, and treat learning as part of the craft.
Technical fluency: Comfortable writing about AI agents, enterprise systems, and operational industries (distribution, manufacturing, field services) with accuracy.
Experimental mindset: You think in hypotheses, not deliverables. You form clear bets (“if we test X, Y will move”), ship them quickly, and learn from results — wins or misses. You’re comfortable being wrong; the test is the point.
Numerical fluency: Comfortable with content analytics (Google Analytics, LinkedIn, HubSpot). Bonus for experience with A/B testing or experimentation platforms.
Takes feedback well: You absorb direct, iterative notes from leaders across the team and apply the learning to future work, not just the immediate piece.
Start date: Targeting a May start date.
Writing samples: Please include 2–3 with your application (links preferred). Bonus for samples that cover AI, enterprise tech, or technical subjects written for non‑technical audiences.
What You’ll Get
Real traction: The product works and customers are live — this isn’t a bet on an unproven thesis.
AI‑native: In how we build, how we work, and what we sell.
Visibility: Your writing sits at the center of how the world sees InstaLILY — what you do here will be visible quickly.
Stage: Early enough to shape how the company scales.
Culture: Offices in New York, San Francisco, and London — sharp, low‑ego team that keeps raising the bar.
Growth: The learning curve is steep.
Compensation and Benefits
Salary Range: $80,000 – $100,000 per year, commensurate with experience
Equity: Generous stock options awards and refreshers for top performers
Benefits: Medical, Dental, Vision, 401K, Well‑being stipend, In‑office lunch reimbursement, PTO and 10 US Federal Holidays, and more!
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In Summary: InstaLILY builds AI teammates for the physical-goods economy . Our model is simple: one company brain, many teammates . We build company‑specific AI‑powered brains called InstaBrains . Our team has already driven over $200M in incremental revenue for customers to date .
En Español:
Revisaremos solo las solicitudes enviadas a nuestro portal de contratación: https://portal.instalily.ai/jobs/senior-content-marketer New York Office About InstaLILY InstaLily construye compañeros de equipo de IA para la economía de bienes físicos distribución industrial, atención médica, cadena de suministro, fabricación y automóviles. Nuestro modelo es simple: un cerebro de compañía, muchos colegas. Construimos cerebros impulsados por inteligencia artificial específicos de una empresa llamados InstaBrains. Basados en modelos pequeños y especializados del lenguaje (SLMs), codifican los conocimientos y decisiones del cliente, como sus clientes, trabajos y precios. Además, InstaWorkers actúan como compañeros de trabajo dentro de las herramientas ya utilizadas, completando las operaciones de ventas, servicios y principios de trabajo que impulsan el rápido crecimiento. Respaldado por Roast Insight Partners A25 y el sistema NVIDIA, hemos llevado a cabo tres estudios directos con nuestros principales líderes de negocios, cuyo contenido ha sido desarrollado durante mucho tiempo. Usted es proactivo: propone temas y ángulos, da forma a lo que deberíamos escribir, no sólo ejecuta tareas. Conduzce con su propia voz y juicio, utilizando AI al servicio de su pensamiento en lugar de como un reemplazo para él. También tendrá una influencia directa sobre qué contenido InstaLILY produce y cómo. La experimentación es el núcleo del papel. Forman hipótesis agudas acerca de lo que moverá la aguja Ángulos de contenido, titulares, canales mezclados, tiempo de distribución y pruebas rápidas. Mide lo que funcionó, duplica las ganancias y mata lo que no ha hecho. Escribir es la industria artesanal; impacto es el objetivo. Lo que usted hará escribiendo. Traducir conceptos técnicos e industriales complejos para diferentes públicos (operadores, ejecutivos, inversores). Contenido de eventos: Contribuir con contenido a nuestro programa de eventos. Cumbres organizadas, chats al lado del fuego, mezcladores, programación de la Semana Tecnológica, reuniones y conferencias en AI y presencia en exposiciones. Realizar experimentos: Formar hipótesis claras sobre lo que impulsará el tráfico, el compromiso o la tubería. Ship tests rápidamente, ver los datos, doblar lo que funciona, matar lo que no. Propia distribución: Drive reach a través de SEO, amplificación social, sindicación y correo electrónico ciclo de vida. Big picture thinking: Piense estratégicamente acerca de cómo cada uno construye la presencia de InstaLILY a lo largo del tiempo, qué trabaja en todos los canales, debemos ser más (o menos) de. ¿Qué se necesita? Usted sabe cuándo la IA afila el trabajo y cuando produce pendiente. La voz en la pieza final es suya, no los modelos. Profundamente curioso: usted hace buenas preguntas, tira de hilos hasta que entiende las cosas completamente, lee e investiga ampliamente más allá de la tarea inmediata, y trata el aprendizaje como parte del oficio. Fluidez técnica: Comfortable escribir sobre agentes de AI, sistemas empresariales y industrias operativas (distribución, fabricación, servicios de campo) con precisión. Menteamiento experimental: Piensa en hipótesis, no entregables. Se forma claro (Si probamos X, Y se moverá), enviarlos rápidamente, y aprender de gana o pierde. Bonos para muestras que cubran IA, tecnología empresarial o temas técnicos escritos para audiencias no técnicas. Lo que obtendrá atracción real: El producto funciona y los clientes están en vivo esto no es una apuesta por una tesis no probada. AI nativo: En cómo construimos, cómo trabajamos y lo que vendemos. Visibilidad: Su escritura se sitúa en el centro de la forma en que el mundo ve InstaLILY lo que hace aquí será visible rápidamente. Etapa: Lo suficientemente temprano como para dar forma a la escala de la empresa. Cultura: Oficinas en Nueva York, San Francisco y Londres agudo, equipo bajo que mantiene la barra. Crecimiento: La tasa de aprendizaje es pronunciada. Rango de compensación y beneficios Salario: $80,000 $100,000 al año, con experiencia proporcional: Beneficios genéricos y refrescantes para las opciones médicas, Visión Federal, Servicios Públicos e Inversiones (US$108,000)