Public Relations and External Communications Manager

Public Relations/External Communications Manager

The Public Relations/External Communications Manager supports Transamerica and its business units and drives external communications, with a focus on media relations, reputation building, and storytelling. This role develops content, executes media relations activities, and helps shape the organization’s public narrative to engage external audiences, build market credibility, and advance brand reputation.
Responsibilities

Develop and execute media and external storytelling strategies that support business growth and reputation objectives.
Identify and elevate business stories that strengthen brand credibility, market leadership, and thought leadership visibility.
Shape executive visibility strategies through media engagement, speaking opportunities, and strategic commentary.
Monitor daily media coverage and industry news; track, summarize, and flag relevant mentions, trends, and emerging issues.
Support earned media efforts by maintaining media lists, organizing press materials, and assisting with announcements and launches.
Develop media responses, background materials, and frequently asked questions (FAQs) for proactive and reactive communications.
Manage end-to-end public relations (PR) workflows, including intake, timelines, approvals, and stakeholder coordination.
Draft, edit, and finalize high-quality communications, including newsroom content, press materials, and briefing documents, ensuring alignment with Associated Press (AP) style and brand standards.
Partner with Marketing, Internal Communications, Legal, Compliance, and other functions to ensure consistent enterprise messaging and alignment across channels.
Apply communications insights to influence business planning and translate complex concepts into clear external narratives.
Qualifications

Bachelor’s degree in journalism, communications, public relations, or a related field, or equivalent experience.
Eight years of experience in public relations or corporate communications.
Experience supporting complex business lines, products, or enterprise initiatives through strategic communications.
Experience advising senior executives in high-visibility or high-stakes environments.
Exceptional writing, storytelling, and messaging skills.
Knowledge of Associated Press (AP) style.
Ability to operate effectively within a matrixed organization.
Preferred Qualifications

Experience in insurance or financial services industry.
Experience supporting business transformation or growth initiatives.
Experience in crisis communications and reputation risk management.
Experience working in both agency and in-house communications environments.
Knowledge of media ecosystems within regulated industries.
Working Conditions

Hybrid Office or Remote environment. Occasional travel.
Compensation

The salary for this position generally ranges between $90,000 - $120,000 annually. This estimate is a good faith figure; actual pay will be based on qualifications, experience, geography, and work location designation. The position may also be eligible for an annual bonus at the company’s discretion.
EEO Statement

Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship. At this time, this role is not eligible for immigration-related employment authorization sponsorship.
Note

This job description is not a contract of employment and does not create any specific job responsibilities; the company may adjust duties as needed.

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