Performance Marketing Strategy & Incentives Lead

$53.98-$78.00 per hour
South San Francisco, CA
Contract
What we are looking for:
The Digital Marketing Office (DMO) is responsible for advancing evolution toward a more personalized, measurable, experimentation-led, and performance-driven marketing organization. DMO partners across Marketing, Analytics, Operations, and Technology to scale System 1.0 capabilities, including performance marketing, experimentation, personalization, and AI-enabled content creation.
Within DMO, the Performance Marketing team leads the engagement and adoption ofperformance marketing principles with brand teams, ensuring that comprehensive training, tools, and methodologies meet brand goals and drive efficient, high-quality business outcomes at scale.
Job Summary
The Performance Marketing Strategy & Incentives Lead helps advance performance marketing capabilities by supporting measurement, experimentation, optimization, and marketer enablement across the Marketing Organization. This role plays a key role in the operationalization and ongoing execution of Marketing Incentives initiative, a pilot program designed to reinforce performance marketing behaviors through measurable, behavior-linked recognition and rewards.
Working closely with Digital & Data Analytics (DDA), Marketing Ops, Finance, and Marketing teams, this individual supports experiment and optimization evaluation, incentive program operations, measurement governance, dashboard reporting, and stakeholder engagement. In addition to ensuring operational rigor, this role helps marketers identify meaningful optimization opportunities, strengthen experiment design, interpret results, and promote adoption of performance marketing best practices.
Key Responsibilities
Evaluate and score experiment and optimization submissions against established criteria, develop ranked shortlists, and prepare leadership-ready recommendations for quarterly and annual incentive awards

Support development, maintenance, and ongoing execution of marketing incentives dashboards, experiment tracking, rankings, and leadership reporting across all marketing brand teams

Partner with marketers to strengthen experiment hypotheses, optimization opportunities, and measurement approaches

Support marketers in understanding experiment qualification requirements, measurement expectations, and reporting standards, while helping operationalize experiment intake, scoring, and evaluation workflows

Manage recurring data ingestion, refresh, QA, and validation processes across multiple marketing and measurement data sources

Validate experiment submissions and ensure experiments meet defined qualification, measurement, and statistical significance criteria

Support implementation and maintenance of metric guardrails, reporting standards, inclusion/exclusion logic, and measurement governance processes

Monitor data availability timelines and reporting SLAs tied to incentive and recognition cadences, while partnering with DDA and analytics stakeholders to troubleshoot data gaps, attribution issues, and reporting inconsistencies

Maintain operational documentation, measurement definitions, process guidance, governance artifacts, and reporting playbooks to support scalability and audit readiness

Support operational execution of quarterly and annual incentives processes, including validation workflows, eligibility tracking, audit documentation, payroll coordination readiness, and reporting support

Partner closely with Marketing Operations, DDA, Finance, and other stakeholders to align on measurement methodologies, reporting expectations, and continuous improvement opportunities

Support end of year academy-style awards and recognition processes, including marketing experimentation/optimization case study intake, scoring coordination, finalist reporting, and leadership review preparation

Help establish scalable workflows, process improvements, and operational best practices to support future expansion of the marketing incentives program and broader System 1.0 measurement capabilities

Comply with all laws, regulations, and policies that govern the conduct of *** activities

Minimum Candidate Qualifications & Experience
Bachelor's degree in Marketing, Analytics, Business, Data Science, Information Systems, or a related field

5 years of experience in performance marketing, marketing analytics, marketing operations, business operations, or a related field

Experience working with marketing performance data, experimentation frameworks, dashboards, or reporting operations

Familiarity with digital advertising and measurement ecosystems, including major and media and analytics platforms such as Google Ads, Meta Ads, LinkedIn, Reddit, TikTok, Adobe Analytics, GA4

Strong understanding of performance marketing concepts, optimization methodologies, experiment frameworks, and measurement principles

Strong analytical and problem-solving skills, with experience managing complex datasets and operational workflows

Experience working cross-functionally with analytics, operations, and business stakeholders

Proficiency with reporting and analytics tools (e.g., Excel, Google Sheets, Tableau, Power BI, SQL, or similar)

Strong communication and stakeholder management skills, including ability to translate technical concepts into business-friendly language

Ability to operate effectively in a fast-paced, evolving environment with multiple stakeholders and priorities

Additional Desired Candidate Qualifications & Experience
Experience running experiments (i.e. A/B test, geo holdouts)

Understanding of statistical significance concepts and experiment methodologies

Familiarity with pharmaceutical, biotech, healthcare, or regulated industry environments

Experience designing operational processes, governance workflows, or reporting frameworks

Experience supporting incentive programs, recognition programs, or performance reporting initiatives

Client Operating Principles
Put Patients First: I always act as if patients I know are in the room and do what's best for them

Follow the science: I seek answers through experiments, data and debate, and act on facts

Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part

Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others

Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures

Experience with Google Analytics and SEO preferred

Interview process: 3 total virtual interviews (Panel and last w/ hiring manager)

Hybrid: Anchor days Tuesday & Wednesday & one day could be flexible

About US Tech Solutions: US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com .
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
AI Statement: By applying, you acknowledge that AI-assisted tools may be used during hiring.
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