Senior Manager, Product Marketing
Are you ready to lead the go‑to‑market strategy for flagship AI‑powered solutions that are transforming how the world discovers and advances knowledge?
About the Team
Our Academic & Government team helps our communities accelerate knowledge for a better world by turning scientific discoveries into peer‑reviewed knowledge, hosting the world’s richest corpus of knowledge, allowing users to unlock insights, and measuring the quality and impact of research.
About the Role
This role will lead the go‑to‑market strategy, positioning, and messaging for solutions within Elsevier’s Academic Leaders and Funders (ALF) portfolio. It ensures these solutions are clearly articulated, competitively differentiated, and effectively launched and supported in the market.
Responsibilities
- Develop strategic value propositions and messaging frameworks.
- Tailor narratives to distinct audiences: institutional buyers, researchers, funders, and publishers.
- Lead GTM strategy and execution for new features, releases, and solution enhancements.
- Partner with Product and Revenue Enablement to manage coordinated launches.
- Ensure campaigns are supported with accurate messaging, competitive positioning, and materials.
- Develop sales tools including pitch decks, demo scripts, competitive battlecards, and objection‑handling guides.
- Train sales and marketing colleagues on product value and market positioning.
- Lead competitive analysis, win/loss analysis, and market research in collaboration with Insights.
- Synthesize input from product usage, sales feedback, and market data to inform positioning.
- Contribute to persona development and buyer‑journey insights.
- Work across Product, Sales, Innovation, Segment Marketing, Revenue Enablement, and Content.
- Collaborate with teams marketing to publishers and commercial buyers to ensure messaging coherence.
Requirements
- Proven 7+ years in B2B/SaaS product or solutions marketing in research data/analytics, delivering portfolio GTM and launches to lift adoption and revenue.
- Demonstrated mastery of institutional buyers, academic researchers, and complex sales cycles to accelerate deal velocity.
- Proven GTM leadership with Product, Revenue Enablement, and Segment Marketing to deliver coordinated launches and shorten time‑to‑revenue.
- Technical and industry expertise: command of AI/GenAI, knowledge graphs, machine learning, and data platform integrations in the context of research, data, and analytics.
- Advanced competitive intelligence and win/loss analysis that sharpens positioning and objection handling to lift win rate and ASP.
- Experience marketing to both content providers (e.g., publishers) and institutional buyers.
Skills and Attributes
- Proven ability to craft differentiated value propositions and messaging frameworks for data‑rich and AI‑enabled products to increase pipeline conversion.
- Advanced writing and narrative skills that translate features into audience‑specific stories for buyers, researchers, funders, and publishers to boost engagement.
- Demonstrated enablement impact producing field‑ready decks, demos, battlecards, and training that equip Sales to raise win rate.
- Collaborative influence across Marketing, Product, and Sales to ensure message coherence and brand consistency.
- Results‑oriented program management juggling multiple projects in a fast‑moving environment to deliver smooth launches with quality.
- Proven ability to establish clear, confident messaging adopted across channels to reinforce Elsevier’s leadership narrative in the research ecosystem.
Remote‑Based Position
This is a remote‑based position with travel required as necessary (<10%) to support critical initiatives (e.g., conferences, internal summits, workshops).
Benefits
We promote a healthy work/life balance across the organization, offering flexible hours and wellbeing initiatives. Additional benefits include shared parental leave, study assistance, sabbaticals, and annual incentive bonus eligibility. Compensation for U.S. locations ranges from $95,300 to $158,800 base salary (with local market differentials) and includes potential bonuses and benefits determined by location.
Equal Opportunity Employer
Elsevier is an equal‑opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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