Director, Brand (Canada & Mexico), Naturium

Director, Canada & Mexico, Naturium

At e.l.f. Beauty we believe in breaking boundaries—geographically, culturally, and creatively. As Director, Canada & Mexico, Naturium you will lead the strategic vision, market expansion, and commercial execution for Naturium, shaping how the brand shows up across Canada and Mexico at scale from a Brand Marketing perspective.
This role will serve as the regional marketing leader responsible for translating global priorities into locally resonant, high-impact go-to-market strategies that accelerate brand growth, deepen consumer engagement, and strengthen retail performance. You will operate as the connective force between global brand strategy and regional execution—driving market relevance, launch excellence, and commercial outcomes across every touchpoint. The ideal candidate is a highly strategic, action-oriented leader with strong cross- functional influence, deep market understanding, and the ability to move seamlessly from long-range planning to flawless execution in a fast-growth environment.
Responsibilities:
Lead Regional GTM Strategy
Drive High-Impact Launch Excellence
Serve as Strategic Regional Leader
Elevate Cross-Functional Leadership
Strengthen Retail & Distributor Partnerships
Champion Consumer & Cultural Relevance
Own Regional Investment & Performance
Build Scalable Market Playbooks
Lead and Develop
Requirements:
Bilingual English/Spanish speaking.
8–10+ years of progressive brand marketing, go-to-market, or commercial marketing experience within beauty, CPG, lifestyle, or high-growth consumer brands.
Proven success leading regional or multi-market brand strategy across complex retail environments.
Strong understanding of Canada and Mexico consumer dynamics, retail ecosystems, and cultural nuances.
Demonstrated ability to influence senior cross-functional stakeholders and drive alignment across global and regional teams.
Strong financial acumen with experience managing budgets, forecasts, and performance metrics.
Highly strategic with strong executional depth—you can define the roadmap and drive delivery.
Analytical, creative, and highly resourceful in a fast-paced environment.
Ability to travel as business needs require.
$155,000 - $185,000 a year
The base salary range for this role is listed above.
Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.'s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.
Compensation components are subject to change at the company's discretion.