Senior Content Strategist, Digital Experience

Senior Content Strategist The City of New York is reimagining nyc.gov, and we're looking for a Content Strategist to help make city government more accessible to every New Yorker. In this role, you'll translate complex policies, laws, and processes into clear, plain-language web experiences that guide residents through everything city government has to offer. If you're a sharp writer who loves research, thrives in collaborative environments, and finds purpose in public service — this role is for you.
Location: Hybrid — 3 days on-site at 2 MetroTech Center, Brooklyn, NY 11201 | 2 days remote Type: Contract Reports To: Lead Digital Strategist
What You'll Do Develop content requirements and outlines for guided user experiences across nyc.gov
Write compelling, plain-language web copy in compliance with the NYC Web Content Style Guide
Interview subject matter experts from across city agencies to understand and distill complex topics
Build and audit inventories of existing site features and content
Analyze Google Analytics data to understand user behavior and inform content decisions
Research city laws, policies, and processes to ensure accuracy and clarity
Deliver polished content artifacts on strict deadlines
Conduct quality assurance and provide critical feedback across content workstreams
Define and track key performance indicators for content deliverables
What We're Looking For Required:
10+ years of full-time experience as a Content Strategist, Editorial Strategist, Information Architect, or in a comparable role
Strong copywriting skills with a portfolio of published work
Experience writing to a style guide
Strong research and analytical skills
Excellent interpersonal skills — comfortable organizing meetings and collaborating with diverse stakeholders
Proven ability to self-manage tasks and deliver on deadline
Working knowledge of Google Analytics (ability to run traffic reports and apply insights to content)
Experience using user research to inform content decisions
Preferred:
Bachelor's degree in Journalism, Communications, Creative Writing, Digital Media, or a related field
Background in government, higher education, or nonprofit settings
Experience writing in plain language at a sub-7th grade reading level
Hands-on experience with a modern content management system (CMS)
Ability to navigate complex approval workflows involving legal, policy, and executive stakeholders