Sr. Mgr, Hospital & Institutional Marketing

Sr. Manager, Hospital & Institutional Marketing

The Sr. Manager, Hospital & Institutional Marketing is responsible for supporting the development and execution of hospital and institutional marketing strategies for the company's products. This role partners closely with Sales, Market Access and other cross-functional stakeholders to help translate brand strategy into access-focused initiatives that support formulary positioning and product utilization across hospitals and institutional health system channels.
This position reports to the Exec. Director, Digital and Omnichannel Marketing and serves as a key contributor to access-related customer engagement, field support, and execution of market access initiatives. The role requires strong collaboration across Sales, Medical Affairs, Market Access, Regulatory/Legal/Compliance, Commercial Operations, and Executive Leadership.
Primary Responsibilities

Hospital & Institutional Strategy & Execution
Support the development of execution of hospital marketing strategies aligned with brand initiatives
Drive strategic planning and tactical implementation for hospital-based customer segments, including IDNs, health systems, academic medical centers, community hospitals, infusion centers and other acute-care settings
Assist in the development of positioning, messaging, and promotional strategies tailored to hospital stakeholders, including physicians, pharmacists, nurses, infection prevention, administrators, and value analysis committees
Ensure consistent execution of brand strategy across all hospital-facing channels and customer touchpoints
Cross Functional Partnership
Partner closely with Sales, Market Access and field account teams, to support aligned strategy and execution
Collaborate with Brand Marketing, Sales, Medical Affairs, and Commercial Operations to ensure consistent and coordinated customer engagement
Support field-based account teams (e.g., KAMs/ABDs) through development of tools, resources, and customer-facing materials
Coordinate with internal stakeholders and external agency partners to support timely execution of projects and initiatives
Customer Tools & Materials
Assist in developing and maintaining access-focused materials, including dossiers and Pharmacy and Therapeutics kits, account tools, and customer education resources
Ensure materials are compliant, customer-focused, and effectively support field execution
Gather and incorporate field and customer feedback to continuously improve tools and materials
Support review and approval processes in collaboration with Regulatory/Legal/Compliance teams
Insights & Analytics
Monitor P&T and hospital coverage updates, usage trends, and competitive market dynamics to support strategic planning
Gather and analyze customer, field, and market insights to identify opportunities to improve access and product utilization
Support reporting and analytics related to market access initiatives and customer engagement activities
Help measure effectiveness of market access marketing programs and recommend optimization opportunities
Skills & Requirements

Strong understanding of hospital, health system, and institutional healthcare environments
Ability to translate brand strategy into practical, field-ready tools and materials
Strong cross-functional collaboration skills and ability to work effectively across teams
Excellent communication and organizational skills
Ability to manage multiple projects and priorities in a fast-paced environment
Detail-oriented with a focus on execution and follow-through
Qualifications

Bachelor's degree required; advanced degree preferred
4+ years of experience in pharmaceutical marketing or related commercial roles
Experience supporting hospital, IDN, or institutional customers preferred
Experience working with or supporting field-based teams (e.g., KAMs, SAMs) preferred
Exempt
20% Travel
EEO Statement:
CorMedix is an equal opportunity employer. The Company is committed to providing a safe, respectful, and professional work environment that is free from all forms of unlawful discrimination, harassment (including sexual harassment), and retaliation, and complies with all applicable laws prohibiting such conduct. CorMedix does not discriminate against any individual on the basis of race, religion, color, national origin, ancestry, sex, marital/civil union/domestic partner status, family or parental status, sexual orientation, age, disability, or any other status protected under applicable federal, state, or local law.