Coordinador (a) del Equipo Marketing Digital

Digital Marketing Strategy Leader

Lead the comprehensive digital marketing strategy for UCIMED, ensuring the constant generation of qualified leads and the optimization of conversion to enrollment. Supervise the performance of all digital channels (paid media, SEO, content, email, social media, and web platforms), make data-driven decisions, and coordinate a multidisciplinary team of digital specialists, ensuring alignment between commercial objectives and marketing actions.
Some of the main functions:
Define, implement, and supervise the comprehensive digital marketing strategy: inbound, paid media, SEO, social media, email marketing, and website.
Lead and coordinate the digital team (Paid Media, Full Stack, Content/SEO, Community Manager, Mailing Specialist).
Manage the digital marketing budget ensuring efficient use of resources and optimization of return on investment.
Ensure the correct administration of the CRM, marketing automations, and digital platforms.
Supervise the performance of all digital campaigns and make optimization decisions based on data and business metrics.
Analyze KPIs (CPL, CPA, ROAS, conversion rate) and generate executive reports for the Commercial Direction.
Design segmentation strategies, remarketing, and funnel optimization oriented to enrollment.
Requirements:
Bachelor's degree in Marketing, Communication, Administration, or a related field.
Minimum 5 years of experience in digital marketing and at least 2 years leading teams.
Experience in planning and executing 360 digital strategies.
Domination of digital advertising platforms (Meta Ads, Google Ads, TikTok, and similar).