Director, Brand & Content Strategy
Iterable is seeking a Director, Brand & Content Strategy to define and lead the company’s brand strategy across narrative, creative, and content. The successful candidate will report to the CMO and blend strategic thinking with strong creative judgment to position Iterable in the market and bring that positioning to life across every touchpoint.
Responsibilities
- Lead the brand strategy across the business, defining vision and identity and ensuring consistency across audiences, programs, and channels.
- Own the creative vision, setting standards for visual identity, messaging, and storytelling, and partner with internal teams and external agencies to execute.
- Drive the content strategy, including flagship research, executive thought leadership, SEO content, and data-driven storytelling that amplifies our point of view with senior leaders.
- Lead integrated brand campaigns, developing overarching narrative, creative concept, and market-facing storytelling that builds preference and elevates the brand.
- Define measurement and impact, establishing metrics such as awareness, consideration, engagement, and influence on pipeline and revenue.
- Build and manage a high-performing team across brand strategy, creative, and content, fostering a culture of creativity, collaboration, and accountability.
Qualifications
- 10+ years of experience in brand, creative, or content leadership roles, ideally in B2B SaaS or high-growth technology companies.
- Proven experience building and evolving a brand through a period of scale or market transition.
- Strong strategic instincts paired with excellent creative judgment.
- Experience leading teams and working with external agencies.
- Ability to translate complex products into clear, compelling stories.
- Comfort operating at both the strategic and executional level.
- Strong executive presence and the ability to influence cross-functional partners.
Benefits
- Paid parental leave
- Competitive salaries, meaningful equity, and a 401(k) plan
- Medical, dental, vision, and life insurance
- Balance Days (additional paid holidays)
- Fertility & adoption assistance
- Paid sabbatical
- Flexible PTO
- Monthly Employee Wellness allowance
- Monthly Professional Development allowance
- Pre-tax commuter benefits
- Complete laptop workstation
The US base salary range for this position at the start of employment is $160,000 - $225,000. Within this range, individual pay is determined by specific US work location, as well as additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations. The total compensation package includes variable pay (where applicable), equity, and a range of benefits, including medical, dental, vision, and financial.
Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnicity or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.
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