Position : Associate Director, HCP Marketing & Field Enablement
Location : Palo-Alto, CA (On-Site)
Length : 12+ Months
Please no agencies. Direct employees currently authorized to work in the United States – no sponsorship available.
Job Description:
- Leads Marketing Field Advisory Board (FAB)
- Creates content field enablement (i.e. DSA, leave behind) targeting HCPs/accounts
- Manages engagement strategy by collaborating with performance marketing to ensure appropriate full funnel ads
- Develop and executes NPP/digital/emails/videos/website assets in collaboration with partners (i.e. performance mrkt, HCP events)
- Creates HCP influencer/social materials and hands off to HCP MM for maintenance
- Assists in KOL engagement such as ad boards and advisory board HCP member nomination/selection
- Manages HCP market research
- Ad hoc projects based on events/other department asks
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or related field
- Experience supporting HCP-facing marketing, field teams, or medical marketing functions
- Experience collaborating cross-functionally (e.g., Performance Marketing, Medical Affairs, Sales, Market Research)
- Proven ability to develop HCP-focused marketing materials (e.g., detail aids, leave-behinds, digital assets)
- Strong analytical skills with ability to translate insights into marketing strategy
- Excellent written and verbal communication skills
POST-OFFER BACKGROUND CHECK IS REQUIRED.
Digital Prospectors is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law. Digital Prospectors affirms the right of all individuals to equal opportunity and prohibits any form of discrimination or harassment.
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