Media Relations Manager

JOB DETAILS

*Department:*Public Relations *FTE:*1.0 *Shift(s):*Days *Location:*In-Person

*Purpose of this position:*The Media Relations Manager is the primary online, broadcast and print media contact for Hennepin Healthcare. This position builds and maintains positive working relationships with reporters, promotes story placements that feature Hennepin Healthcare’s expertise, and prepares strategic communications to promote and preserve the organization’s reputation. The role is also responsible for development and execution of the media relations strategic plan.

RESPONSIBILITIES

Serves as the primary point of contact for media, managing day to day inquiries and building strong relationships with local, national, and trade reporters to proactively secure coverage aligned with organizational priorities

Develops, writes, and executes media materials (press releases, statements, social content) and prepares spokespeople to ensure clear, accurate, and consistent messaging

Leads and supports rapid response efforts during high-profile or sensitive situations, including crisis communications, risk mitigation, and coordination with clinical, operational, and leadership teams

Monitors media coverage, social channels, and healthcare trends to identify emerging issues, assess impact, and recommend proactive communication strategies

Ensures all communications are compliant with patient privacy and regulatory requirements while demonstrating professionalism and empathy when engaging with patients, families, and staff - especially in complex or high-stress situations

Remains apprised of best practices for emergency preparedness communications

Supports Public Relations Department team efforts to promote Hennepin Healthcare

Performs other duties as assigned

QUALIFICATIONS

Minimum Qualifications:

Bachelor’s degree in journalism, communications, or public relations

Minimum of five years of experience in media relations, public relations, journalism, or communications

-OR-

An approved equivalent combination of education and experience

Knowledge/ Skills/Abilities:

Demonstrated experience managing media inquiries and supporting communications during high-profile, sensitive, or crisis situations

Strong writing, editing, and message development skills, with the ability to translate complex information into clear, accurate communications

Knowledge of media landscapes, healthcare trends, and applicable privacy, compliance, and regulatory requirements

Highly organized and detailed with the ability to manage multiple priorities

Strong interpersonal communications skills

Title:

Media Relations Manager

Location:

MN-Minneapolis-Downtown Campus

Requisition ID:

260002