Social Media Specialist

We are looking for a results-driven Social Media Expert who can own our clients' social presence end-to-end from high-level strategy to day-to-day execution. You will craft monthly content calendars, produce platform-native content, and translate engagement data into actionable insights. You will work directly with US-based business owners and marketing leads, so strong communication and an understanding of American consumer culture are essential.

Role & responsibilities

Develop and own a comprehensive social media strategy aligned with each client's business goals, target audience, and brand voice.

Build detailed monthly content calendars including post topics, formats (reels, carousels, stories, threads), publishing times, and campaign tie-ins.

Write compelling captions, hooks, and copy that resonates with US audiences across all major platforms.

Plan and brief visual assets (graphics, short-form videos) and coordinate with designers or create them directly.

Monitor performance metrics (reach, engagement rate, follower growth, CTR) and produce monthly analytics reports with clear recommendations.

Stay on top of trending audio, formats, and platform algorithm changes and apply them quickly.

Manage community engagement: respond to comments, DMs, and reviews in a timely and on-brand manner.

Run paid social campaigns (Meta Ads, LinkedIn Ads) when needed and optimize for performance.

Preferred candidate profile

3+ years managing social media for US brands or agencies

Proven track record building content calendars and executing them on time

Strong written English and storytelling ability

Proficiency with scheduling tools (Buffer, Later, Hootsuite, or similar)

Analytics fluency: Meta Business Suite, LinkedIn Analytics, Google Analytics

Understanding of US market, culture, and consumer behavior

Nice to Have

Experience with Meta Ads Manager and LinkedIn Campaign Manager

Basic design skills (Canva, Adobe Express, or Figma)

Short-form video editing (CapCut, Premiere Rush)

Influencer outreach and partnership experience

SEO basics for social (keyword-rich bios, hashtag strategy)

Experience in a specific vertical: e-commerce, Healthcare, professional services, or local business

AI Capabilities

ChatGPT / Claude

-Copywriting & Ideation - Draft captions, brainstorm content angles, write hooks, repurpose long-form content into short posts, and generate caption variations for A/B testing.

Jasper / Copy.ai

- Long-form Copy - Generate full content briefs, blog snippets for LinkedIn, and ad copy at scale. Useful for clients needing high-volume content output.

Canva AI

- Visual Design -Use Magic Design, text-to-image, and AI background removal to produce on-brand graphics, carousels, and story templates without a designer.

CapCut AI

- Short-form Video - Auto-captions, AI script-to-video, and smart cut features to produce Reels and TikToks faster without a video editing background.

Benefits
5 days working (Mon-Fri)

Work from Home opportunity

Shift Timing-US Shift 6:00 PM IST to 3:00 AM IST

Interested candidate can directly mail Nimita.Sinha@sixsails.com their resume.

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