DTC Creative Strategist

Faccelove is a fast-growing e-commerce beauty brand serving thousands of customers worldwide every day. Our mission is to help people preserve and enhance their natural beauty through innovative products and meaningful brand experiences.

About the Role:
We’re looking for a Creative Strategist who lives and breathes direct response advertising and understands how to turn insights, emotions, and objections into ads that scale.

You will own the creative strategy behind our paid ads, from ideation and angles to briefing, testing, iteration, and scaling. You’ll work closely with media buyers, creators, editors, and founders to continuously push performance while staying aligned with the brand vision.

This role is for someone who understands that creative is the biggest lever in paid growth.

Responsibilities:

Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels

Create strong angles, hooks, and messaging frameworks for a mature female audience

Continuously generate new concepts while iterating on proven winners

Testing, Scaling & Iteration

Identify winning creatives and patterns

Create structured iterations to scale winners

Kill underperformers fast and double down on what works

Write clear, actionable briefs for UGC creators and editors

Guide creators on tone, structure, objections, and delivery

Work closely with media buyers to align creative & performance

Collaborate with brand and marketing teams to ensure consistency

Deeply understand the mature women customer

Identify key objections, desires, fears, and buying triggers

Monitor competitors and market trends

Turn customer feedback and reviews into ad concepts

What We’re Looking For:

Proven experience as a Creative Strategist for D2C brands

Deep understanding of Meta & TikTok ad creatives

Experience scaling ads (not just launching them)

Strong copy instincts (hooks, headlines, CTAs)

Data-driven mindset with creative intuitionAbility to move fast, test fast, and learn fast

Must-Have Skills:

Direct response copywriting

Performance analysis & iteration

Clear briefing & communication

Strong ownership mentality

Nice to Have:

Experience in beauty, skincare, or supplements

Experience marketing to women 40+

Familiarity with UGC-driven ad systems

Experience working in fast-scaling D2C brands

What Success Looks Like:

Consistent flow of new winning creatives

Clear creative direction for the entire ad pipeline

Ads that both convert and build brand trust

Scalable systems for testing and iteration

Strong collaboration across the marketing team

What’s in it for you?

On-time and reliable payments

Opportunity to work with a fast-growing global e-commerce brand

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