Sr. Manager Media Strategy

Media Strategy Leader

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
A role on Target's Media team is an opportunity to elevate Target Marketing by leveraging media trends, data, and technology to drive meaningful impact. In this role, you will lead the development and evolution of integrated media strategies across a portfolio of high-impact campaigns, defining how media investments connect to brand and business objectives. You will translate consumer insights, marketplace dynamics, and performance data into clear, actionable strategies that support the growth of Target's brand and business.
You will serve as a central connector across internal teams and external partners, partnering closely with agencies, media, content, and technology partners to create cohesive, audience-centric media experiences. This role requires the ability to translate complex inputs into clear direction and confidently influence senior stakeholders to drive alignment. A deep understanding of how channels work together to deliver outcomes is essential. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
Key Responsibilities:
Lead the end-to-end development of media strategies that align to brand and business goals, from early brief through execution and optimization
Guide and hold agency partners accountable for developing strategic frameworks, channel roles, and tactical plans that meet a high standard of quality and rigor
Partner closely with marketing strategy and creative teams to shape communication strategies and ensure media is fully integrated into the broader marketing approach
Act as the connective layer across media channel leads (performance, social, affiliate, owned, etc.) to create a unified, cross-channel strategy and clear role definition for each channel
Apply a deep understanding of consumer behavior, media consumption, and emerging trends to inform strategic direction and identify new opportunities
Guide measurement approach in partnership with agency and media effectiveness teams, ensuring strategies are grounded in clear success metrics and learning agendas
Lead cross-functional alignment and decision-making, influencing stakeholders across varying levels and disciplines
Identify and drive forward-looking initiatives, including testing frameworks, innovation opportunities, and new ways of working across teams and partners
Serve as a steward of media best practices, elevating the quality and consistency of strategic thinking across the organization
About You:
8+ years of experience in media strategy, planning, or a related field
Proven ability to develop integrated media strategies that connect business objectives to channel execution
Ability to translate complex media, consumer, and marketplace dynamics into clear, actionable recommendations for senior and executive stakeholders
Strong communicator and presenter, with experience influencing decisions across all levels of the organization
Demonstrated ability to lead cross-functional work and drive alignment across marketing, creative, analytics, finance, and agency partners
Experience providing strategic oversight of agency partners, including shaping and approving media plans to ensure alignment with business goals and performance expectations
Demonstrated leadership presence, including mentoring team members and leading cross-functional initiatives
Deep understanding of consumer behavior, media consumption, and the evolving paid media landscape, including digital, data, and marketing technology