Senior Media Buyer & Planner Job at Greenberg & Larraby, Inc. in Washington

Senior Media Buyer / Media Planner
Remote | Federal Healthcare Communications

GLI is seeking an experienced Senior Media Buyer / Media Planner to support a national federal healthcare communications program focused on Veteran outreach, public health awareness, and suicide prevention initiatives.

The selected candidate will lead the planning, placement, optimization, and performance reporting of integrated paid media campaigns across digital and traditional advertising channels. This role requires expertise in audience targeting, media strategy, campaign analytics, and performance optimization to effectively reach Veteran and military populations nationwide.

Key Responsibilities

Develop and execute integrated paid media strategies across digital, social media, Connected TV (CTV), programmatic, video, and broadcast channels

Plan, negotiate, purchase, place, and optimize advertising campaigns to maximize audience reach, engagement, and return on investment

Develop audience segmentation and targeting strategies utilizing demographic, behavioral, geographic, and market data

Monitor campaign performance and continuously optimize media placements based on performance metrics and analytics

Analyze and report campaign results, including impressions, reach, engagement, click-through rates, video views, conversion metrics, and overall campaign effectiveness

Prepare executive-level reports and presentations for federal stakeholders

Collaborate with communications, creative, analytics, and program management teams to ensure successful campaign delivery

Requirements

Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, or a related field

Minimum eight (8) years of experience in media buying, media planning, digital advertising, integrated marketing, or strategic communications

Demonstrated experience managing multi‑channel paid media campaigns

Strong analytical, reporting, budgeting, and campaign optimization skills

Experience with audience targeting, geo‑targeting, media analytics, and performance measurement

Highly Desired Qualifications

Experience supporting Veteran, military, healthcare, behavioral health, public health, or suicide prevention communications initiatives

Experience managing large‑scale federal communications campaigns and media buys exceeding $1 million

Experience with audience segmentation, impression verification, media compliance, brand safety, and fraud prevention controls

Experience developing campaigns targeting Veteran and active‑duty military populations

Location: Remote (U.S.)

Employment Type: Consultant / Subcontractor

Benefits

Health Care Plan (Medical, Dental & Vision)

Retirement Plan (401k, IRA)

Terms apply to Benefit Packages, depending on scope

We are an Equal Opportunity Employer.

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