Director, Product Marketing

Director, Product Marketing Location: Franklin, TN (Fully In-Office) Reports to: GVP, Marketing Strategy
Candidates must be legally authorized to work in the U.S. without sponsorship, now and in the future.
Overview We are seeking a strategic, market-driven leader to serve as our Director of Product Marketing. This role establishes dedicated product marketing leadership to define and articulate how our offerings create value in the market, translating complex solutions into clear, compelling positioning for distinct audiences and use cases.
This role owns product and solution positioning, messaging, and audience insights across our portfolio as we continue to productize offerings and expand into priority segments. The Director of Product Marketing will lead go-to-market strategy in close partnership with Tech, Operations, Sales, Enablement, and Digital Strategy, serving as the connective tissue between market insight, product development, and GTM execution.
This role is critical to strengthening how we communicate what we do, who it's for, and why it matters, ensuring product investments translate into adoption, growth, and measurable impact.
Key Responsibilities Own positioning, messaging, and value propositions for our products, solutions, and key audience segments that span across members and suppliers
Translate capabilities into differentiated, outcome-oriented narratives tailored to specific buyer personas and use cases
Develop and maintain core messaging frameworks, including positioning statements, UVPs, proof points, and narrative hierarchies
Ensure consistency and clarity across website, campaigns, sales & events materials, product launches, and partner communications.
Lead market and audience research to deeply understand customer needs, jobs-to-be-done, buying triggers, and objections
Define and evolve buyer personas and audience segmentation across priority industries and customer types
Own competitive intelligence, including win/loss insights, competitive positioning, and differentiation strategies
Partner with Voice of Customer efforts to ensure insights are synthesized into actionable messaging and roadmap inputs
Lead GTM strategy for new and existing products, solutions, and packaged offerings
Define target audiences, launch plans, success metrics, and enablement requirements for each release
Standardize messaging and enablement frameworks to ensure repeatability and scale across GTM motions
Partner with Campaign Management, Revenue Marketing, Brand, and Partner Marketing to activate GTM plans across channels
Ensure launches are grounded in clear value articulation and not feature-specific alone
Serve as a strategic partner to Product and Technology teams as product management capabilities scale
Bring market insights, customer needs, and sizing perspectives into product discovery, prioritization, and roadmap discussions
Help identify opportunities to productize offerings based on repeatable value and market demand
Act as the voice of the market in cross-functional planning forums
Partner closely with Sales and Enablement teams to ensure teams are equipped to confidently articulate value
Develop sales narratives, pitch frameworks, talk tracks, and supporting assets aligned to buyer journeys
Support field readiness for launches, new segments, and evolving positioning
Ensure feedback loops from Sales inform ongoing messaging refinement
Establish product marketing processes, frameworks, and best practices
Bring a strong strategic POV to marketing leadership, planning, and executive discussions
Elevate product marketing as a core driver of growth, alignment, and clarity across the organization
Qualifications 810+ years of experience in B2B product marketing, solutions marketing, or strategic marketing roles.
Proven experience owning positioning, messaging, and go-to-market strategy for complex offerings
Strong marketing and customer orientation, with experience translating insights into clear narratives
Experience partnering closely with Product Management & Tech orgs, Sales, and Enablement teams
Ability to operate at both strategic and executional levels, from frameworks to shipped assets
Excellent written and verbal communication skills with strong storytelling capability
Analytical thinker comfortable with ambiguity, market sizing, and prioritization
Experience in tech-enabled platforms, marketplaces, or complex B2B ecosystems preferred
What Success Looks Like Clear, differentiated, and crisp messaging that explains what we do and why it matters
Sales and partner teams confident in articulating our value to the right audiences
Stronger alignment between product roadmap, market needs, and GTM execution
Scalable product marketing frameworks that support growth and productization
OMNIA Partners provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.