News Branding Specialist

This position will oversee all aspects of daily, weekly and monthly promotion and marketing for the local News Department. It involves creating news promos, POPs, and special event branding campaigns.

Responsibilities

Oversee all aspects of promotions, production, and marketing and assist in developing marketing plans for the local news department.

Facilitate the writing of all copy for on-air promotion, social media, and special news projects.

Collaborate with News Director, Producers, Assignments Editors, and talent to execute branding materials.

Execute refined production skills, including writing, editing, and shooting techniques.

Manage and maintain overall promotional continuity, branding, and assist the local News Department in the writing, shooting, and editing of marketing/promotional materials.

Be creative, relevant, and a strong leader.

Exhibit excellent oral and written communication.

Have an exceptional eye for detail, organizational skills, proofing, and clear understanding of Station Branding.

Work under strict deadlines, multitask, and handle a fast-paced, stressful environment.

Possess knowledge of market demographics, social activities, and community leaders.

Qualifications

Three years of management experience or equivalent; five or more years of television and digital experience.

Position Type / Expected Hours

This is a full‑time position. Actual schedule and hours may vary.

Supervisory Responsibility

Reports directly to VP of News Operations.

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