Communications Manager

Job Overview
The American Red Cross is currently seeking a Regional Communications Manager for our Gold Country region, supporting Sacramento, CA, and its surrounding communities. The role focuses on communicating and marketing functions that drive regional business objectives, publicize the mission of the Red Cross, support revenue generation, and educate the public about Red Cross services.

Responsibilities

Media Relations: Work with regional communications staff to execute a media relations strategy, maintain media contacts, write and distribute news releases, pitch stories, respond to inquiries, serve as a spokesperson, train staff and volunteer spokespersons, review support requests, and develop effective communications strategies.

Public Affairs and Crisis Communications: Support regional, divisional, and potentially national disaster public affairs activities; provide training to disaster public affairs volunteers; and may deploy to support disaster response operations outside the home region.

Social Engagement: Implement a social media engagement strategy aligned with regional priorities and the enterprise-wide strategy; produce relevant local content for regional web and social platforms.

Marketing Support: Coordinate cross‑functional resources to develop and deliver marketing programs; support integrated campaign/program development in collaboration with Field Marketing and Regional Financial Development.

Internal Communications: Support the development of strategic and change‑management communications.

Volunteer Engagement: Support the regional communications director in building, engaging, and supervising a regional communications and disaster public affairs volunteer team.

Individual contributor: Work independently and provide subject‑matter expertise; instruct or coach other professionals when necessary.

Qualifications

Education: Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field (required).

Experience: Minimum 3 years of related experience or equivalent combination of education and experience (required).

Skills & Abilities: Good understanding of the industry; outstanding oral and written communication skills with proven knowledge of AP Style; effective critical thinking and strategic planning; strong organizational and multi‑tasking skills; proficiency with Microsoft Office Suite; familiarity with Cision/TrendKite or similar media monitoring software; experience managing professional social media platforms (required); comfortable using website content management systems and other marketing tools; willing to serve as a media spokesperson (required); strong teamwork and collaboration skills.

Travel: May require 10% – 25% travel.

Competitive Advantages

Excellent written and verbal communication skills.

Experience using website content management systems and other marketing tools.

Basic photography and videography experience preferred.

Experience as a spokesperson preferred.

Bilingual in Spanish is a plus.

Compensation
The salary range for this position in California is $70,000 – $78,000.

Benefits

Medical, Dental, and Vision plans

Health Spending Accounts & Flexible Spending Accounts

PTO: Starting at 15 days a year, based on type of job and tenure

Holidays: 11 paid holidays, comprising six core holidays and five floating holidays

401(k) with up to 6% match

Paid Family Leave

Employee Assistance

Disability and Insurance: Short + Long Term

Service Awards and recognition

The American Red Cross is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance, San Diego Fair Chance Ordinance, the California Fair Chance Act, and any other applicable state and local laws.

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