Senior Content Marketing Specialist Philadelphia, PA
Description Sr. Marketing Specialist – House Brands Responsibilities & Expectations
This role supports the growth of Almo's house brands by ensuring best-in-class product launches, digital shelf readiness, andmarketing execution across key retail channels. The Sr. Marketing Specialist serves as the operational engine behind house brand marketing programs, coordinating cross-functional teams to ensure products launch successfully and marketing programs execute efficiently.
Core Responsibilities
Product Launch Management Own the operational execution of new product launches for assigned house brands.
Manage end-to-end product launch timelines for new SKUs.
Coordinate cross-functional launch readiness across marketing, product management, creative, sales, and content teams.
Ensure all assets, content, and launch requirements are completed prior to go-live.
Brief all creative needs through Wrike and manage deliverables with the creative team.
Coordinate product photography, video shoots, and asset development for new launches or content optimization.
Work closely with product management to ensure all factory/vendor assets are received on time to meet launch timelines.
Digital Shelf & PDP Readiness Ensure all house brand products have high-quality, conversion-optimized product pages.
Serve as quality gatekeeper for product detail pages (PDPs) across retail channels.
Ensure PDP content accuracy, completeness, and brand alignment.
Coordinate creation of product images, videos, comparison charts, and enhanced content.
Identify and develop key product USPs based on product management input, consumer insights, and category trends.
Monitor and improve digital shelf readiness including:
Product content completeness
PDP imagery and video
Product descriptions and feature callouts
FAQs and consumer education
Review generation
Work with customer content teams to understand retailer-specific content requirements and ensure all assets are created and optimized.
Partner with customer service teams to identify common customer questions and ensure they are addressed through product content.
Campaign & Content Coordination Coordinate execution of house brand marketing initiatives across key channels.
Manage marketing calendars and campaign timelines.
Coordinate launches with execution of marketing programs including
Partner with the digital marketing team to align advertising creative and content needs.
Manage development of marketing assets including imagery, video, and copywriting.
Support seasonal campaigns and product promotions.
Cross-Functional Coordination Act as the operational connector between marketing and other internal teams.
Work closely with product management, creative, sales, customer service, and digital marketing to ensure marketing priorities are executed.
Coordinate priority SKU launches and optimization projects with sales and content teams.
Ensure all marketing and content assets remain organized, accessible, and up to date within brand folders and systems.
Success in this role will be measured by the ability to:
Execute efficient and scalable product launch processes
Ensure strong digital shelf readiness at product launch
Maintain high-quality product content across channels
Support improvements in organic rank, conversion rate, and customer engagement
Deliver launches and assets that align to marketing programs and brand priorities
In Summary: Sr. Marketing Specialist serves as the operational engine behind house brand marketing programs, coordinating cross-functional teams to ensure products launch successfully and marketing programs execute efficiently . Product Launch Management Own the operational execution of new product launches for assigned house brands . Identify and develop key product USPs based on product management input, consumer insights, and category trends . Maintain high-quality product content across channels .
En Español:
Especialista Senior en Marketing de Contenidos Filadelfia, PA Descripción Sr. Especialista en Marketing Responsabilidades y expectativas de las marcas domésticas Este papel apoya el crecimiento de las Marcas caseras de Almo al garantizar los mejores lanzamientos de productos de su clase, la preparación de las estanterías digitales y la ejecución del marketing en los principales canales minoristas. El especialista en marketing sirve como motor operativo detrás de los programas de marketing de marcas domésticas, coordinando equipos interfuncionales para garantizar que todos los activos, contenido y requisitos de lanzamiento se cumplan antes de que se realicen en vivo. Resumen de todas las necesidades creativas a través de Wrike y administrar los productos entregados con los activos creativos. Coordinar la ejecución operativa de nuevos lanzamientos de productos o optimización de contenidos. Trabajar estrechamente con el equipo de gestión de productos para asegurar que los activos de mercadotecnia/mercado del producto o los activos del consumidor sean recibidos a tiempo para cumplir con el plazo establecido.