DIGITAL MARKETING + EVENTS COORDINATOR (ON-SITE)

Firm Overview
Charlotte-based Northwood Office was established by Northwood Investors – a privately held, global real estate investment and management firm – to provide a complete approach to fulfilling office space needs. Offering best‑in‑class services in commercial development, leasing and property management, Northwood Office creates and sustains work environments that inspire by focusing on enhancing quality of life, productivity, flexibility and community. Committed to providing the nation’s most desirable work‑life balance community, Northwood Office owns and manages most of the 535‑acre Ballantyne® campus. Featuring 4.4 million square feet of Class A office space, Ballantyne is home to more than 13,000 employees and 250 companies. Instilling a vibrant sense of community through attractive amenities, energizing activities, signature events and charitable initiatives, Ballantyne continues to evolve as a special place. The campus also features The Bowl at Ballantyne™, a vibrant mixed‑use center with a well‑curated lineup of restaurants, services, Oro Ballantyne, Stream Park and TD Amp Ballantyne, a 5,000‑person‑capacity amphitheater.

Digital Marketing + Events Coordinator
Northwood Office seeks a proactive, highly motivated individual to join its team to deliver meaningful experiences through a mix of strategic digital marketing communication channels with a heavy emphasis on social media, customer engagement opportunities and special projects across its real estate portfolio. This on‑site position is responsible for elevating the customer experience through creative initiatives, targeted communications and event programming. The successful candidate will have a confident personality, be flexible, enjoy collaborating with team members and interacting with customers and vendors, and have excellent communication skills (both written and verbal). Candidate must be forward‑thinking and detail‑oriented, focused and energetic, possess a strong work ethic and excellent customer service skills, and be a self‑starter with strong organizational skills. The ideal candidate will be a team player with a positive attitude, high integrity and passion for aligning customer engagement initiatives with effective marketing and communications programs. The position will report to the SVP of Marketing + Communications. Please submit a portfolio of past work when applying for this position. Include a link to your portfolio in the resume.

Responsibilities

Produce, manage and execute high‑quality, engaging content to drive awareness of properties and customer engagement efforts across portfolio

Work directly with the Director of Customer Engagement to help plan and execute on‑site events, including year‑round tenant programming and customized experiences

Create, monitor, manage and grow company’s social media content that enhances engagement (office leasing, event programming and corporate accounts)

Collaborate with internal team to develop strategic marketing and communications initiatives

Perform various duties to provide exclusive tenant offerings, including supporting tenant orientation, ongoing engagement opportunities and retention efforts

Explore new programming and amenity opportunities to provide enriching experiences

Manage goBallantyne app program, including proactively seeking new partners and providing ongoing support

Maintain positive ongoing relationships

Manage park reservations and reservations platform

Assist in onboarding for community and event partners, from executing paperwork process to vendor relationship management

Proactively seek new vendors and community partners to support engaging programs and events

Responsible for managing the community general inbox daily. Respond to email on a timely manner.

Coordinate food trucks and ongoing communication

Collaborate internally to share new trends and ideas, communicate customer needs, etc.

Ensure proper, consistent and effective implementation of brand and content standards across communications channels

Update marketing materials to keep content fresh

Provide support on goBallantyne.com and digital signage management as needed

Assist with special projects as directed by management

Requirements

Effective written and oral communication skills

Minimum of one to two years of professional experience in marketing, communications or event management

Project management experience

Experience managing social media platforms, including Facebook, LinkedIn, Instagram, TikTok, YouTube and X, including an understanding of trends with ability to generate content quickly

Ability to work in a fast‑paced environment where demands are constantly changing

Must be detail oriented and well organized

Strong time management skills

Ability to project a professional and knowledgeable demeanor

Excellent problem‑solving and critical thinking skills

Experience in Adobe Creative and Microsoft Office Suites and talent for technology

Working knowledge of Canva is a plus

Experience with digital signage software is a plus

Working knowledge and experience in content management system(s) and email campaign management (e.g., MailChimp) is a plus

Expertise in web design, photography and video editing skills are a plus

Bachelor’s degree in marketing, communications, hospitality, business or related field is preferred

Maintain a flexible schedule and be available to support events, programs and community needs as they arise, including occasional evenings, weekends and holidays

Must have portfolio available for review

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